Diffusing the internet in the arab world: the role of social norms and technological culturation

Discriminant validity assessment has become a generally accepted prerequisite for analyzing relationships between latent variables. For variance-based structural equation modeling, such as partial least squares, the FornellLarcker criterion and the examination of cross-loadings are the dominant approaches for evaluating discriminant validity. By means of a simulation study, we show that these approaches do not reliably detect the lack of discriminant validity in common research situations. We therefore propose an alternative approach, based on the multitrait-multimethod matrix, to assess discriminant validity: the heterotrait-monotrait ratio of correlations. We demonstrate its superior performance by means of a Monte Carlo simulation study, in which we compare the new approach to the Fornell-Larcker criterion and the assessment of (partial) cross-loadings. Finally, we provide guidelines on how to handle discriminant validity issues in variance-based structural equation modeling.

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“…Surprisingly, the MTMM matrix approach has hardly been applied in variance-based SEM (for a notable exception see Loch et al 2003).…”

Section: B) A)mentioning

confidence: 99%

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Henseler

Ringle

Sarstedt

2014

J. of the Acad. Mark. Sci.

20,443

405

12,498

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“…Correspondingly, an empirical study conducted to highlight the factors that influence Chinese consumers to adopt m-payment has demonstrated that the aspect of subjective norm influences behavioral intention (Li et al, 2014). Further, Loch et al, (2003) found that 47 percent of Internet usage in the Arab world explained by social norms.…”

Section: Technology Acceptance Model (Tam2)mentioning

confidence: 99%

Investigating the Moderating Effects of Gender and Self-Efficacy in the Context of Mobile Payment Adoption: A Developing Country Perspective

Jaradat¹,

Faqih²

2014

IJBM

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The adoption rate of mobile payment technology is relatively low in the developing world, particularly in Jordan. The need to study why people in Jordan are unwilling to participate in its adoption is definitely imperative because the outcomes and conclusions of the current analysis could be thoughtfully and strategically utilized to improve and accelerate the adoption and diffusion of mobile payment in Jordan. To achieve this objective, the current study develops a theoretical research model as a framework based on modified Technology Acceptance Model 2 (TAM2). The moderating influence of gender and self-efficacy on the adoption process of mobile payment was integrated in the current model. The quantitative data was collected via a paper-based self-administered questionnaire. A valid 366 data sets (of those just above 50% are females) were used to assess the model. The model parameters were theoretically analyzed by using the WarpPLS 4.0 software. PLS has been selected on merits because it can statistically handle the complexity of the proposed model. This study has concluded that the perceptions of usefulness and ease of use, subjective norm, output quality, and result demonstrability are all important determining factors of behavioral intention towards mobile payment adoption. Further, image and output quality determinants were empirically observed to influence perceived usefulness construct and indirectly influencing behavioral intention. In the meantime, gender differences were determined to have little moderating influence on the adoption process of mobile payment. However, the self-efficacy aspect was found to have a moderating influence on some of the hypothesized relationships of this model, implying that self-efficacy is a significant decision factor to consider for adoption of mobile payment technology. Moreover, the theoretical and practical implications of the findings and recommendations for future research are presented and discussed.

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“…4 While research has focused less on the application of ISCT and more on the philosophical underpinnings of ISCT (Heugens et al 2006, p. 729), ISCT has been utilized to explore particular ethical issues previously (Dunfee 2006, p. 313) including financial reporting and governance (Campbell et al 2003), marketing , lying (Ross and Robertson 2000), deviance in organizations (Warren 2003), marketing credit to college students (Lucas 2001), and Internet adoption in the Arab world (Loch et al 2003).…”

Section: Social Contract Theory In Business Ethicsmentioning

confidence: 99%

Understanding Privacy Online: Development of a Social Contract Approach to Privacy

2015

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Recent scholarship in philosophy, law, and information systems suggests that respecting privacy entails understanding the implicit privacy norms about what, why, and to whom information is shared within specific relationships. These social contracts are important to understand if firms are to adequately manage the privacy expectations of stakeholders. This paper explores a social contract approach to developing, acknowledging, and protecting privacy norms within specific contexts. While privacy as a social contract-a mutually beneficial agreement within a community about sharing and using information-has been introduced theoretically and empirically, the full impact on firms of an alternative framework to respecting the privacy expectations of stakeholders has not been examined. The goal of this paper is to examine how privacy norms develop through social contract's narrative, to redescribe privacy violations given the social contract approach, and to critically examine the role of business as a contractor in developing privacy norms. A social contract narrative dealing specifically with issues of privacy is an important next step in exploring a social contract approach to privacy. Here, the narrative is used to explain to analyze the dynamic process of privacy norm generation within particular communities. Based on this narrative, individuals within a given community discriminately share information with a particular set of obligations in mind as to who has access to the information and how it will be used. Rather than giving away privacy, individuals discriminately share information within a particular community and with norms governing the use of their information. Similar to contractual business ethics' impact on global commerce in explaining how and why norms vary across global contexts, the social contract approach to privacy explains how and why norms vary across communities of actors. Focusing on agreements around privacy expectations shifts the responsibility of firms from adequate notification to the responsibility of firms as contractors to maintain a mutually beneficial and sustainable solution.

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Diffusing the internet in the arab world: the role of social norms and technological culturation

Cited by 272 publications

References 34 publications

A new criterion for assessing discriminant validity in variance-based structural equation modeling

A new criterion for assessing discriminant validity in variance-based structural equation modeling

Investigating the Moderating Effects of Gender and Self-Efficacy in the Context of Mobile Payment Adoption: A Developing Country Perspective

Understanding Privacy Online: Development of a Social Contract Approach to Privacy

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