Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model

Atkin, David; Hunt, Daniel; Lin, Carolyn A.

doi:10.1080/15205436.2015.1066014

Cited by 63 publications

(35 citation statements)

References 73 publications

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“…Both the media anthropology literature (McDonald, 2016;Miller, 2011;Postill, 2008) and development communication research (Tacchi, 2015;Tufte, 2012) have paid attention to the various collision points between local cultural and community norms with global values and processes as well as development interventions that aim for social or behavioral change. There are crucial distinctions to note: some strands of development communication work such as those on diffusion of innovations subscribe to top-down models of media power that are reductive of people's social identities and cultural contexts (e.g., Atkin, Hunt and Lin, 2015), while other "culture-centered approaches" such as in health communication end up overly essentializing culture by using it as a crutch to explain away social difference without returning to important questions of media power (e.g., Dutta, 2008). Arora and her colleague find problematic the normative premise behind some development communication research that reduces technologies as instruments aiming for public knowledge and political empowerment for needy "third world" subjects.…”

Section: From Objects To Subjects: Attending To the Lifeworlds Of Affmentioning

confidence: 99%

Toward an ordinary ethics of mediated humanitarianism: An agenda for ethnography

Ong

2019

International Journal of Cultural Studies

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This article takes stock of the insights and approaches advanced by the last 15 years of critical research in humanitarian communication and distant suffering while arguing for a new agenda for ethnography. Ethnography lays bare the messy and fertile terrains of human experience and disrupts idealized figures of witness and sufferer, aid worker and aid recipient, event and the everyday. Bringing into dialogue the anthropology of aid literature and media and cultural studies, this article proposes three important shifts for future research:(1) a focus on processes rather than principles in production studies of humanitarian communication, (2) a focus on ethics arising from everyday life rather than from events of distant suffering, and (3) and a focus on the lifeworlds of the poor and vulnerable rather than those of witnesses.

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Section: From Objects To Subjects: Attending To the Lifeworlds Of Affmentioning

confidence: 99%

Toward an ordinary ethics of mediated humanitarianism: An agenda for ethnography

Ong

2019

International Journal of Cultural Studies

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“…Rogers (2003) considered diffusion a staged process, showing that innovators and early adopters were younger, more affluent, more knowledgeable, and socially connected than the general population. This paradigm, however, does not include micro-level factors (Atkin, Hunt, & Lin, 2015). Thus, several technology acceptance models were developed to incorporate individual factors (Davis, 1989;Venkatesh, Morris, Davis, & Davis, 2003).…”

Section: The Integrated Technology Adoption Paradigmmentioning

confidence: 99%

“…Such models are used to explain how users evaluate the benefits and gains of adoption and how they are contingent upon social influence. The most recent adoption studies follow the integrated technology adoption paradigm (ITAP) proposed by Atkin, Hunt, and Lin (2015) and Lin (2003). This paradigm incorporates macro systemic factors as well as micro-level variables.…”

Section: The Integrated Technology Adoption Paradigmmentioning

confidence: 99%

“…This study focuses on the issue of inequality in the context of how the adoption of ridesharing apps is linked to various innate and structurally inherited factors. The study draws upon the latest integrated technology adoption model (Atkin, Hunt, & Lin, 2015;Lin, 2003) to test four factors: technological attributes, social influence, systematic inequality, and audience characteristics. The study seeks to answer the following question: To what extent is technology adoption an outcome of the disparity in socioeconomic status, digital access and skills, personality differences, and social influence?…”

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confidence: 99%

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Adoption of ride-sharing apps by Chinese taxi drivers and its implication for the equality and wellbeing in the sharing economy

Liu

2018

Chinese Journal of Communication

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The adoption of ride-sharing apps is critical to the survival of taxi drivers in the mobile-driven sharing economy. Based on survey data collected from 1,195 licensed taxi drivers in Beijing, the authors present an integrated technology adoption model that combines technology and use factors (perceived usefulness and ease of use), social factors (word-of-mouth, peer adoption and subjective norms), system factors (socioeconomic and digital inequality), and audience factors (demographic characteristics and innovative personality traits). The results showed that adoption was innate, inherited, and socially driven. Adoption was positively associated with income, access to technologies, innovative personality trait, peer adoption, word-of-mouth, and perceived usefulness of the apps. The implications of the findings for inequality in the sharing economy are discussed.

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“…In essence, the competition offers a venue for increasing awareness, demonstrating relevance, building confidence, and proving satisfaction for faculty audiences. Furthermore, the influence of peers can play an important role in promoting change in the attitudes of faculty audiences 19,20,21,22 . The competition acting as a medium for triggering a contagion effect, or social spillover effect, can lead faculty audiences to imitate the adoption behaviors of their peer group of participants.…”

Section: Teaching Innovation With Technology Competitionmentioning

confidence: 99%

Advancing Engineering Education through Technology-Driven Teaching Innovations

Ismail

Parsaei

Guo

et al.

2016 ASEE Annual Conference &Amp; Exposition Proceedings

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Ms. Dufresne is an educator with 20 years experience in both secondary and tertiary educational institutions in North America and abroad, teaching students from all over the world. A proponent of using technology in the classroom, she currently flips her classes using videos and interactive learning activities to improve student understanding, as well as to level the playing field for her freshmen mathematicsfor-engineers classes at an overseas branch campus of Texas A&M University. Notably, her secondary students at the American School of Doha in Qatar had an impressive record on the AP Calculus AB/BC and AP Physics Mechanics C exams. Ms. Dufresne holds a Master's and PhD (ABD) Advancing Engineering Education through Technology Driven Teaching Innovations AbstractWith the proliferation of technologies that are able to overcome the obstacles of time and space, it is inevitable that change would transform and reshape the traditional ways of doing things. In higher education, the impact of educational technologies and their potential to enhance the teaching and learning experiences as well as improve learning outcomes is yet to be felt in any tangible way. This is mainly attributed to the lack of motivation by faculty to utilize new technologies in their classrooms. To further motivate faculty to introduce and integrate digital technologies into the classroom as teaching aids, a comprehensive plan was developed at Texas A&M University at Qatar (TAMUQ) to promote and encourage the use of technology in innovative ways.The groundwork for triggering successful technology adoption cycles requires developing targeted strategies that promote the use of technology. Transitioning from the state of nonacceptance to the state of adoption involves going through several intermediary stages that inform, train, and reward faculty members. Although strategies employed at TAMUQ address each of the three stages, they go beyond the goal of adoption to stimulate innovation. In order to promote the innovative use of technology, an annual Teaching Innovation with Technology competition was introduced with the goal of encouraging faculty to experiment with new technologies and assess their impact on their classrooms. The competition has been running for two years and has resulted in several innovative ideas.This paper summarizes the results from the three finalist projects coming out of the second year competition. The results demonstrate that technology can reshape teaching and learning in engineering education in productive ways. On one hand, students involved in classes that employed technology to complement the educational process have become more interested and engaged in their classrooms. On the other hand, faculty exposed to motivational strategies have become more receptive to the idea of employing and experimenting with new technologies in innovative ways.

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Diffusion Theory in the New Media Environment: Toward an Integrated Technology Adoption Model

Cited by 63 publications

References 73 publications

Toward an ordinary ethics of mediated humanitarianism: An agenda for ethnography

Toward an ordinary ethics of mediated humanitarianism: An agenda for ethnography

Adoption of ride-sharing apps by Chinese taxi drivers and its implication for the equality and wellbeing in the sharing economy

Advancing Engineering Education through Technology-Driven Teaching Innovations

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