Salt-induced diffusiophoresis is the migration of a colloidal particle in water due to a directional salt concentration gradient. An important example of colloidal particles is represented by micelles, generated by surfactant self-assembly in water. For non-ionic surfactants containing polyethylene glycol (PEG) groups, PEG preferential hydration at the micelle–water interface is expected to drive micelle diffusiophoresis from high to low salt concentration. However, micelles are reversible supramolecular assemblies, with salts being able to promote a significant change in micelle size. This phenomenon complicates the description of diffusiophoresis. Specifically, it is not clear to what extent the salt-induced growth of micelles affects micelle diffusiophoresis. In this paper, a multiple-equilibrium model is developed for assessing the contribution of the micelle growth and preferential hydration mechanisms to the diffusiophoresis of non-ionic micelles. The available experimental data characterizing the effect of NaCl on Triton X-100 aggregation number are combined with data on diffusiophoresis and the preferential hydration of PEG chains to show that the contribution of the micelle growth mechanism to overall diffusiophoresis is small compared to that of preferential hydration.