“…This type of offering is particularly valued by a growing niche market composed of tourists seeking more participatory and creative experiences (Richards, 2011), putting greater pressure on the entrepreneurs' innovation (Ateljevic & Doorne, 2000). Thus, innovation results from the ability to materialize the encounter between the place and the experience (Anderson, 2012), stimulating co‐creation processes (García‐Rosell et al, 2019; Schilar & Keskitalo, 2018) and blurring the boundary between production and consumption of experiences (Richards, 2011). However, the implications of community attachment also include other dimensions like entrepreneurial self‐efficacy and willingness to stay.…”