Enteric methane (CH 4 ) production is a side-effect of herbivore digestion, but it is unknown whether CH 4 itself influences digestive physiology. We investigated the effect of adding CH 4 to, or reducing it in, the reticulorumen (RR) in a 4 × 4 Latin square experiment with rumen-fistulated, non-lactating cows, with four treatments: (i) control, (ii) insufflation of CH 4 (iCH 4 ), (iii) N via rumen fistula, (iv) reduction of CH 4 via administration of bromochloromethane (BCM). DM intake (DMI), apparent total tract digestibility, digesta mean retention times (MRT), rumen motility and chewing activity, spot breath CH 4 emission (CH 4 exhal, litre/kg DMI) as well as CH 4 dissolved in rumen fluid (CH 4 RRf, µg/ml) were measured. Data were analysed using mixed models, including treatment (or, alternatively, CH 4 exhal or CH 4 RRf) and DMI relative to body mass 0·85 (rDMI) as covariates. rDMI was the lowest on the BCM treatment. CH 4 exhal was highest for iCH 4 and lowest for BCM treatments, whereas only BCM affected (reduced) CH 4 RRf. After adjusting for rDMI, CH 4 RRf had a negative association with MRT in the gastrointestinal tract but not in the RR, and negative associations with fibre digestibility and measures of rumination activity. Adjusting for rDMI, CH 4 exhal had additionally a negative association with particle MRT in the RR and a positive association with rumen motility. Thus, higher rumen levels of CH 4 (CH 4 exhal or CH 4 RRf) were associated with shorter MRT and increased motility. These findings are tentatively interpreted as a feedback mechanism in the ruminant digestive tract that aims at mitigating CH 4 losses by shortening MRT at higher CH 4 .