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In the modern socio-political process, there is a tendency to introduce digital ecosystems into various spheres of life. The article analyzes approaches to the definition of digital ecosystems and concludes that most often this phenomenon is understood as a set of interacting digital platforms, technologies, applications and users that establish relationships based on the exchange of data and information at various levels, and also include various technologies and services. In the paper, using a set of desk research methods, including the case-study method, the ecosystem of creating equal starting opportunities for citizens “Russia is a country of opportunities” is considered. «Russia is a country of opportunities» is a system of social elevators, where professional competitions act as channels of mobility. Their system provides citizens with mechanisms for comprehensive development, personal and career growth. The platform is aimed at supporting, accompanying and promoting participants of different ages and status — from schoolchildren to managers and managers of senior government positions. The platform unites projects («Leaders of Russia», Recruitment Agency, Senezh Management Workshop, TOPblog, Project «My Country — my Russia», the All-Russian competition for schoolchildren «Big Change», the Program of student expeditions «Rediscovering Russia», the Project «Russian Student Spring», the International Engineering Championship «CASE-IN», Competence Centers, «Another Thing», the Program «More than a journey», the competition «Your move») able to reveal the personal and professional potential of the participant, to form competencies and knowledge, to give the opportunity to express themselves within the chosen specialization to the employer, to change their social status. The paper examines in detail and details the key characteristics of the digital ecosystem “Russia is a land of opportunities”: access to a wide range of services based on a single platform; interaction with project organizers and partners; brand and infrastructure elements; multi–channel representation and interaction; deliberative discussion and participation; openness and modularity. As part of the study, it was concluded that the Russia — the Land of Opportunities platform could transform into a full-fledged digital ecosystem in the future.
In the modern socio-political process, there is a tendency to introduce digital ecosystems into various spheres of life. The article analyzes approaches to the definition of digital ecosystems and concludes that most often this phenomenon is understood as a set of interacting digital platforms, technologies, applications and users that establish relationships based on the exchange of data and information at various levels, and also include various technologies and services. In the paper, using a set of desk research methods, including the case-study method, the ecosystem of creating equal starting opportunities for citizens “Russia is a country of opportunities” is considered. «Russia is a country of opportunities» is a system of social elevators, where professional competitions act as channels of mobility. Their system provides citizens with mechanisms for comprehensive development, personal and career growth. The platform is aimed at supporting, accompanying and promoting participants of different ages and status — from schoolchildren to managers and managers of senior government positions. The platform unites projects («Leaders of Russia», Recruitment Agency, Senezh Management Workshop, TOPblog, Project «My Country — my Russia», the All-Russian competition for schoolchildren «Big Change», the Program of student expeditions «Rediscovering Russia», the Project «Russian Student Spring», the International Engineering Championship «CASE-IN», Competence Centers, «Another Thing», the Program «More than a journey», the competition «Your move») able to reveal the personal and professional potential of the participant, to form competencies and knowledge, to give the opportunity to express themselves within the chosen specialization to the employer, to change their social status. The paper examines in detail and details the key characteristics of the digital ecosystem “Russia is a land of opportunities”: access to a wide range of services based on a single platform; interaction with project organizers and partners; brand and infrastructure elements; multi–channel representation and interaction; deliberative discussion and participation; openness and modularity. As part of the study, it was concluded that the Russia — the Land of Opportunities platform could transform into a full-fledged digital ecosystem in the future.
изучение процессов цифровизации субъектов хозяйствования и, впоследствии, национальных экономических систем привлекло особое внимание в период пандемии COVID-19, продемонстрировавшей значимость цифровых технологий и обнажившей ряд проблем, сопряженных с сохранением темпов развития предприятий различных отраслей в условиях трансформации принципов осуществления деятельности. Цель статьи – рассмотреть особенности использования цифровых технологий предприятиями для достижения устойчивого развития на современном этапе. Задачи: 1) провести оценку последствий влияния автоматизация и цифровизация на развитие работы бизнес-структур; 2) выделить и описать составляющие, которые включаются в план стратегического развития предприятия; 3) обозначить особенности цифрового менеджмента. На сегодняшний день цифровизация рассматривается в качестве одной из ключевых составляющей социально-экономического развития, входящей в глобальную повестку дня. Цифровой «переход» предприятий перешел из статуса альтернативы развития в статус необходимого условия эффективной адаптации к изменяющимся условиям и повышенной неопределенности, сохранения и последующего наращивания конкурентоспособности на целевых рынках, оптимизации основных и вспомогательных бизнес-процессов, формирования потребительской стоимости реализуемых товаров, работ, услуг. В статье исследуются аспекты цифровизации деятельности предприятий, обусловливающие достижение последними целей и исполнения принципов устойчивого развития, анализируется преимущества и вызовы интеграции в деятельность предприятий цифровых инструментов и новых технологий на современном этапе. Полученные в статье результаты могут найти свое применение в деятельности субъектов хозяйствования в процессе разработки и реализации стратегии цифровизации. the study of the processes of digitalization of business entities and, subsequently, national economic systems attracted special attention during the COVID-19 pandemic, which demonstrated the importance of digital technologies and revealed a number of problems associated with maintaining the pace of development of enterprises in various industries in the context of transformation of the principles of activity. The purpose of the article is to examine the features of the use of digital technologies by enterprises to achieve sustainable development at the present stage. Objectives: 1) to assess the consequences of the impact of automation and digitalization on the development of the work of business structures; 2) to identify and describe the components that are included in the strategic development plan of the enterprise; 3) to outline the features of digital management. Today, digitalization is considered as one of the key components of socio-economic development, which is part of the global agenda. Digital “transition” of enterprises has moved from the status of a development alternative to the status of a necessary condition for effective adaptation to changing conditions and increased uncertainty, preservation and subsequent increase of competitiveness in target markets, optimization of basic and auxiliary business processes, formation of consumer value of goods, works, services. The article explores the aspects of digitalization of enterprises' activities, which determine the achievement of goals and implementation of sustainable development principles by the latter, analyzes the advantages and challenges of integrating digital tools and new technologies into the activities of enterprises at the present stage. The results obtained in the article can find their application in the activities of business entities in the process of development and implementation of digitalization strategy.
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