2023
DOI: 10.33621/jdsr.v5i4.166
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Digital Capitalism and Friendship

Mosè Cometta

Abstract: This paper starts from an understanding of friendship as a series of gradients – a definition provided firstly by Aristotle – to observe the similarities and differences between interested friendship, disinterested friendship, and market relations. Introducing the notion of surveillance capitalism, the paper discusses the advent of social media and the implicit definition of friendship that underlies it. Social media favours the quantification and bureaucratisation of friendship, transforming it into a measure… Show more

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