Digital Destination Matching: Practices, Priorities and Predictions

Abstract

Over the past three years, travel agents, enterprises and destinations have switched almost entirely from traditional to digital marketing methods, relying strongly on search engines and social media. They consider these methods as faster, more flexible, financially more efficient, and with wider reach. Most importantly, they provide customer data and feedback, with precise targeting of different messages to different market sectors, with rapid measures of success. This, however, leads to fragmentation of information reaching tourists, which itself affects destination image. This seems unavoidable with continuing competition between platforms; hence, the agents, enterprises and destinations need multichannel marketing. In addition, since most search engines and social media are international, cultural context is a critical component of communications, in style and content as well as language. This may now include multiple sensory detectors and sources, including visual, sound, and haptic. As tourists increasingly garner information independently, travel agents have greater incentives to seek exclusive control over sales of specific products.

Problem-solving abilities of managers: inflated self-efficacy beliefs

“…Additionally, from both cultural and personality characteristics wise, people who have a high level of internal locus of control are more likely to evaluate themselves and their abilities more accurately (Cooper et al , 2021; Dickhäuser and Reinhard, 2009; Mabe and West, 1982) compared to people who have a low level of internal locus of control. Hence, comparative future research may be carried out from the perspective of the locus of control of managers.…”

Tourism and Mental Health: Foundations, Frameworks, and Futures

“…It may prove that mental health motivations appeal only to some market sectors. Given the new-found ability of digital matching strategies to analyze and target individual customers (Cooper et al 2021), mental-health considerations can simply be added to digital marketing mixes.…”

“…It may prove that mental health motivations appeal only to some market sectors. Given the new-found ability of digital matching strategies to analyze and target individual customers (Cooper et al 2021), mental-health considerations can simply be added to digital marketing mixes. Digital marketing technologies also provide new opportunities to measure psychological parameters more covertly, indirectly, or conveniently than in the past.…”

Babymoon Tourism: Co-Creating Well-Being for Traveling Mothers

“…Moreover, drawing upon Geertz’ cultural theory, this study relies on consumer culture theory (CCT) (Arnould, Crockett, and Eckhardt 2021; Gallarza, Gil-Saura, and Holbrook 2011; Holbrook and Hirschman 1982) to emphasize the importance of cultural context for value co-creation (Arnould and Thompson 2005, 2018) in babymoon tourism. Cultural contexts (norms, practices, resources, and meanings) play a significant part in understanding experiential value for the consumer (Akaka, Schau, and Vargo 2013; Shin and Perdue 2022), particularly in tourism (Cooper et al 2021). CCT thus seeks to unravel the complexities of consumer culture and outcomes of experiential consumption (Arnould, Crockett, and Eckhardt 2021) and is therefore considered applicable as a field of inquiry that seeks to understand the meaning of babymoons.…”