Digital Fashion: A systematic literature review. A perspective on marketing and communication

Noris, Alice; Nobile, Tekila Harley; Kalbaska, Nadzeya; Cantoni, Lorenzo

doi:10.1080/20932685.2020.1835522

Cited by 90 publications

(33 citation statements)

References 64 publications

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“…The search produced 910 results and 491 of these items were considered relevant for analysis. From the systematic literature review, a classification of the digital fashion field in three categories was reached (Figure 1 While it was clear that the category Communication and Marketing -C&M included the largest number of published research (51.9% of the relevant documents), covered in Noris et al (2021). The remaining two categories collected respectively 31.6% and 16.5% of the research literature on digital fashion.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Hence, this study extended and completed the analysis provided by Noris et al (2021) on its selected bibliographic items, contributing to the advancement of digital fashion research by conducting a literature review of the categories Design and Production -D&P and Culture and Society -C&S.…”

Section: Literature Reviewmentioning

confidence: 99%

“…The digital transformation has impacted all the facets of fashion. First of all fashion communication and marketing, through the adoption of digital tools creates a fertile ground for the improvement of business and customer relationships (Noris, Nobile, Kalbaska, & Cantoni, 2021). It had also an impact on fashion design and production, for proposing advancements in areas related to sustainable manufacturing and to the improvement of decision-making processes and HRM systems (James, Roberts, & Kuznia, 2016;Ma, 2010;McQuillan, 2020;Yu, Choi, Hui, & Ho, 2011).…”

Section: Introductionmentioning

confidence: 99%

“…From the analysis, three main categories emerged. The category Marketing and Communication (C&M) contributed highest number of publications (255), hence it was explored separately (Noris et al, 2021). However, to provide a complete overview of all categories a dedicated and in-depth study was developed on Design and Production (D&P) and Culture and Society (C&S), as they occupied nearly half of the studies (236 publications).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

A review of digital fashion research: before and beyond communication and marketing

Nobile

Noris

Kalbaska

2021

International Journal of Fashion Design, Technology and Educati

Self Cite

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This paper focuses on the field of digital fashion and its development by providing an overview regarding fashion design and culture. It is part of a larger research that involved a literature review of 491 relevant papers. From the analysis of this corpus, three main categories were identified: Communication and Marketing, Design and Production and Culture and Society. This study focuses on the categories Design and Production and Culture and Society, which collectively gathered indicatively 48% of the selected literature. It presents its relevant studies and sub-categories, providing a rich and varied map of them and contributing to better design in further research in digital fashion.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

A review of digital fashion research: before and beyond communication and marketing

Nobile

Noris

Kalbaska

2021

International Journal of Fashion Design, Technology and Educati

Self Cite

View full text Add to dashboard Cite

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“…Conversations regarding environmental and social issues have increased and, therefore, so has everything relating to sustainability and CSR from a broader perspective [8,[68][69][70]. (iv) The technology and development of image and video permit the development of a more interactive kind of communication, with graphics, videos and illustrations that facilitate the understanding of the messages [71,72].…”

Section: Online Corporate Sustainability Communicationmentioning

confidence: 99%

How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry

SanMiguel¹,

Pérez-Bou

Sádaba³

et al. 2021

Sustainability

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Sustainability strategy at companies has become a key business and management aspect for the development and success of an enterprise. The communication of strategies and actions relating to sustainability has become increasingly important for both companies and brands. This research studies the communication process that forms part of the sustainable strategy of fashion companies, ranging from the corporate website to e-commerce, and it proposes improvements for sustainability communication. Two new models are presented: the Operational Model for Evaluating Fashion Corporate Websites (OMEFCW) and the Operational Model for Evaluating Fashion E-Commerce (OMEFeC), based on the core dimensions of online sustainability communication (orientation, structure, ergonomics and content—OSEC), as established by Siano. In order to obtain an optimal view of the fashion industry, four corporate groups—two luxury fashion groups (Kering Group and Moët Hennessy Louis Vuitton (LVMH)) and two fast fashion groups (H&M Group and Intidex)—are compared. In addition, all of the e-commerce operations of the groups’ fashion brands are analyzed, a total of 32 brands. The results show that it is necessary to continue improving in terms of the communication of sustainability within the fashion industry, whilst demonstrating the great deficiency that exists regarding the communication of sustainability in the case of the brands’ e-commerce operations, which are precisely the web pages most visited by consumers.

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Participatory Design to Create Digital Technologies for Batik Intangible Cultural Heritage

Permatasari

Cantoni

2021

Design, User Experience, and Usability: Design for Diversity, Well-Being, and Social Development

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Digital Fashion: A systematic literature review. A perspective on marketing and communication

Cited by 90 publications

References 64 publications

A review of digital fashion research: before and beyond communication and marketing

A review of digital fashion research: before and beyond communication and marketing

How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry

Participatory Design to Create Digital Technologies for Batik Intangible Cultural Heritage

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