This study investigates the impact of digital transformation on the financial services sector in Mzuzu City, Malawi. Using a mixed-methods approach, including surveys of 300 residents and interviews with key stakeholders, the study explores adoption rates, user preferences, challenges, and implications of digital financial services. Findings reveal high adoption rates among younger demographics, with mobile apps being the preferred channel. Key challenges include an age-based digital divide, security concerns, and infrastructure limitations. The study provides insights for policymakers and financial institutions to enhance financial inclusion and tailor digital strategies in developing economies.