Digital Governance on Broadcasting Industry

Sjuchro, Dian Wardiana; Surachman, Akhmad Yani; Achmad, Willya

doi:10.31506/jog.v7i2.15414

Cited by 4 publications

(4 citation statements)

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“…Today, a fundamental principle of competitive business success remains unchanged in the digital era: a deep understanding of company's audience (Lee and Peng, 2023). In the new communication paradigm brought about by the Internet, savvy managers should strategically focus on attracting specific target segments by personalizing their services and providing superior and more detailed information (Sjuchro et al, 2022). In other words, the information structure should evoke empathy among readers toward the companies and influence their decision-making processes.…”

Section: Strategizing Digital Communication: Leveraging Content Curationmentioning

confidence: 99%

Business digital transformation: strategy adaptation, communication and future agenda

Cosa

2023

JSMA

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PurposeThis study addresses the pivotal role of digital transformation (DT) in the post-pandemic business landscape, identifying a notable gap in comprehending strategic adaptations and digital communication amidst the complexities of the digital era. It seeks to illuminate practical insights for businesses navigating through DT by intertwining its technological and organizational aspects.Design/methodology/approachEmploying a conceptual approach, this paper synthesizes existing literature and theoretical frameworks related to DT, integrating its technological, strategic and organizational dimensions. It utilizes real-world instances to elucidate the digital era’s practical implications and strategic adaptations. The study also proposes a research agenda that spotlights pressing DT issues, challenges and actionable strategies for businesses.FindingsDespite DT’s inherent complexity, the paper reveals that it is crucial for businesses navigating the contemporary digital landscape. It underscores the importance of strategic adaptations in DT, highlighting their implications on customer experiences and organizational structures amidst the evolving technological and market dynamics. Moreover, it accentuates the significance of effective digital communication strategies in enhancing user experiences and conveying value propositions adeptly.Originality/valueThis paper brings vital aspects of DT impacting modern organizations, offering invaluable insights for practitioners and scholars aiming to comprehend and navigate DT’s complexities. The identified research gaps underscore the necessity for further exploration, aiming to broaden DT’s theoretical and practical facets.

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Section: Strategizing Digital Communication: Leveraging Content Curationmentioning

confidence: 99%

Business digital transformation: strategy adaptation, communication and future agenda

Cosa

2023

JSMA

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“…However, technological developments not only affect users, but also have positive and negative effects on today's traditional media, especially radio (Effendy et al, 2020). The positive effect that we can see is that the performance of radio to date is of course inseparable from the emergence of the Internet as a new medium that has helped radio to continue to expand its broadcast area using streaming media that rely on the Internet (Sjuchro et al, 2022). Because radio is acoustic which stimulates the listeners through sound so that the listeners can visualize what the broadcaster means (Pratiwi, 2022)i.…”

Section: Introductionmentioning

confidence: 96%

Policy the mark XBT FM Radio as an education medium among students in the city center

Ujanggara,

Nur

2023

Sylection.

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Radio is a form of mass communication, which to this day still has appeal and is sought after by some people as a tool for obtaining information and entertainment. Before television was famous, around the 80s, radio was a media that was very trendy at that time, exactly the same as the internet trend today, especially in remote villages in remote villages, even in the corners of cities. , radio was not only popular among older people, even among young people, at that time radio was one of the best alternative media for entertainment, listening to comedy, music, religious lectures, serial dramas and even getting the latest information through news broadcasts.Because the public's demand for radio broadcasts is so great, radio has become a very effective medium for providing information and education to the public, even today, amidst the rapid development of information technology, amidst the proliferation of online media, radio is still an effective choice. to serve as an educational resource to share information with the public.XBT FM Radio is a radio managed by the foundation, not only providing information and entertainment but also providing educational value in every aspect of the programs and content presented. This radio, which uses line streaming as its broadcast medium, is trying to survive behind the growth of technology and other computer radio. Radio, which aims to educate future generations, by becoming an educational medium, especially for elementary to middle school children, has a branding strategy to maintain its existence.The aim of this research is to describe the branding process carried out by XBT FM Radio which includes all promotional efforts carried out by the management as well as feedback from audience segmentation. This research is descriptive research using a qualitative approach. Based on the concluded research results. The promotional efforts carried out are considered not optimal, XBT FM Radio has not been able to become an educational medium among students in Central Lombok.

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“…Other research highlights the business strategy and competitive landscape in the digital broadcasting sector (Firmiyanti et al, 2019;Mubarok & Adnjani, 2020;Rahayu, 2016;Saudi & Rahmawati, 2023;Sjuchro et al, 2022). It is important to note that the readiness of all parties involved in broadcast digitalization needs to be mapped to determine their respective strengths and potential.…”

Section: Introductionmentioning

confidence: 99%

Stuck on the Surface: Digitalization Case Studies of Three Local Televisions

Setiawan

2023

MediaTor: Jurnal Komunikasi

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This research examines television digitalization policies from the perspective of local television broadcasters. Local television has the potential to benefit in the context of digitalization. However, our excessive attention to the centrality of broadcasting continues to threaten the existence and progress of local television. This research uses a qualitative approach with in-depth interview data collection methods. The research informants were broadcasters of three local television stations: Jogja TV (Yogyakarta Special Region/DIY), Tegar TV (Lampung), and Lombok TV (West Nusa Tenggara/NTB), as well as one informant from the Indonesian Local Television Association (ATVLI) management. The results of this study indicate that since the beginning of the digitalization process, the government has not considered the perspectives of local television broadcasters in implementing broadcast digitalization. The fundamental issue of balancing the use of digital broadcasting infrastructure, such as multiplexing equipment, by various parties regarding digitalization still remains. As a result, the continued benefits of broadcast digitalization expected by local television broadcasters are still far from expectations. Therefore, local television broadcasters have not thought far enough to vary and improve the quality of their programs because they are still stuck on these basic problems.

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Digital Governance on Broadcasting Industry

Cited by 4 publications

References 0 publications

Business digital transformation: strategy adaptation, communication and future agenda

Business digital transformation: strategy adaptation, communication and future agenda

Policy the mark XBT FM Radio as an education medium among students in the city center

Stuck on the Surface: Digitalization Case Studies of Three Local Televisions

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