“…Large language models (LLMs), propelled by the popularity of OpenAI’s ChatGPT, are being increasingly investigated for research and clinical applications in science and health care. 1 , 2 , 3 Yet in many ways, the nature of generative artificial intelligence models may also be well suited for qualitative researchers—those investigating the complexity of human behavior, choices, attitudes, and preferences. Given the models’ ability to immediately synthesize vast quantities of text coupled with their potential to winnow a range of disparate inputs into cohesive themes, they may present significant opportunities for qualitative researchers eager to diversify and deepen their analyses.…”