Digital humans in fashion: Will consumers interact?

Silva, Emmanuel Sirimal; Bonetti, Francesca

doi:10.1016/j.jretconser.2020.102430

Cited by 94 publications

(51 citation statements)

References 40 publications

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“…Terres et al (2020) proposed that prosocial consumption could help reduce negative emotional effects caused by social withdrawal and promote consumer well-being during the COVID-19 crisis and increase brands' perceived value. Silva & Bonetti (2021) analyzed fashion products consumers' attitudes towards the propensity to interact with digital humans, concluding that digital humans may change the way companies interact with consumers in terms of sales channels and communication channels.…”

Section: Cluster 4: Panic Buyingmentioning

confidence: 99%

Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak

2022

IJMCNM

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The outbreak of COVID-19 has substantially altered trends and the research agenda in Consumer Behavior (CB). The main objectives of this article is analyze and classify the main contributions published the early research on CB on the COVID -19 pandemic , seeking to discover the perspective and the gaps and outline future avenues of research . With this article, we performed a systematic literature review based on articles published in Web of Science (WoS). We used a bibliometric approach based on Bibliographic Coupling of Documents complemented by a thematic analysis which allows us to provide a more holistic overview of the domain under study . Based on literature review six key thematic areas were identified in CB research of early stage of the pandemic: Environmental Factors, Social Media CB and Business Strategies , Personal and Psychological Characteristics , Purchase Process , and Panic buying . The conclusions present limitations inherent to systematic literature review articles, in particular the filters used to limit the search.

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Section: Cluster 4: Panic Buyingmentioning

confidence: 99%

Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak

2022

IJMCNM

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“…In this research stream, suggestions are given for a future business roadmap to augment the channels of interaction to enhance their levels of service and customer experience, and stay competitive in a post-COVID, constantly evolving marketplace. Customer willingness to be engaged through such virtually 'humanized' touchpoints, is shown to depend on demographic factors, key traits of 'digital humans', form and personal device of interaction [77], based on empirical evidence obtained in the fashion category.…”

Section: Adoption Of New Technologies: Barriers Drivers and Perceived Added Valuementioning

confidence: 99%

Shaping a View on the Influence of Technologies on Sustainable Tourism

Loureiro

Nascimento

2021

Sustainability

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To date, tourism is the fastest growing industry globally, but one of the least developed in terms of environmentally sustainable practices. However, only a small portion of documents elaborate on how the introduction of new technologies can impact a more sustainable development route for tourism. This study’s objective is to provide an overview on literature state-of-the-art related to sustainable tourism and technological innovations, offering insights for further advancing this domain. We employ a bibliometric analysis and a comprehensive review of 139 articles, collected from Web of Science and Scopus databases, for the purpose of: (i) exploring and discussing the most relevant contributions in the publication network: (ii) highlighting key issues and emerging topics; (iii) uncovering open questions for the future. Our findings reveal contradictory views on the risks and benefits of technology adoption. Artificial intelligence, internet of things, circular economy, big data, augmented and virtual reality emerge as major trends. Five work streams are identified and described, leading to a broader perspective on how technology can shape the future of sustainable tourism. Relevant theoretical and managerial implications are derived. Finally, a research agenda is proposed as guidance for future studies addressing the outcomes of digital disruption on sustainable tourism.

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“…Some specific retail sectors have also found new ways to engage their customers. For example, fashion retailers organised online fashion shows to present new clothes and collections to buyers, influencers, and customers, thus accelerating their digital transformation (Silva & Bonetti, 2021). Furthermore, strategies based on optimising the brand portfolio to minimise the overchoice effect while maximising the inventory turnover were developed as reasonable solutions during the COVID-19 pandemic (Sinha & Sainy, 2021).…”

Section: Shoppingmentioning

confidence: 99%

“…However, this pandemic intensified the use of digital technologies (Grewal et al, 2021;Shankar et al, 2021) to support both consumers in their shopping experience and retailers to survive the various restrictions imposed by governments to contain the spread of the virus (Beckers et al, 2021;Pantano et al, 2020;Wilder-Smith and Freedman, 2020). For example, some studies (Silva & Bonetti, 2021) show that the introduction of humans digital in the fashion sector can enhance the interaction between customers and retailers. Furthermore, the use of technologies such as robotics in stores (Grewal et al, 2021) has proved to be an ideal solution to shopping while socially distancing.…”

Section: Technology and Digitalizationmentioning

confidence: 99%

“…These changes have been aided and accelerated by the use and application of new technologies by both consumers and retailers (Beckers et al, 2021;Pantano et al, 2020;Wilder-Smith & Freedman, 2020). Many innovative and technological ways of engaging customers and staying in touch have been exploited during the pandemic (Silva & Bonetti, 2021;Sinha and Sainy, 2021). This emergency contributed to accelerating the adoption the use of social media by retailers that had to adapt quickly even though some, like small retailers,…”

Section: How the Covid-19 Pandemic Is Changing The Retail Landscape?mentioning

confidence: 99%

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Two Years of Covid-19 in Retailing: Issues and Changes

Caboni¹,

Pizzichini²

2021

IJBM

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During the COVID-19 pandemic, scholars have studied effects caused by the spread of the novel coronavirus in different fields such as management, finance, business, and social science in general. The retailing sector was profoundly affected by several modifications during and after the first and second waves of COVID-19 worldwide. The spread of Covid-19, with the associated restrictions, the fear of social contact and the need to maintain physical distance, influenced both consumers and retailers. However, it was found that there is a lack of studies on key issues in the retail sector. For that reason, this paper aims to study how scholars in the business management research field have analysed this new retailing crisis and the retail field’s subsequent transformation. By adopting a qualitative research method based on a literature review, this paper identifies the main research topics – shopping, consumer behaviour, technology, and digitalization – related to COVID-19 and retailing in the business management research area. In particular, it was found that the above-mentioned topics need to be investigated in light of their connection and interrelation. The study shows the connection between the online shopping behaviours stimulated by the pandemic, the different retailer strategies to overcome the restrictions, and how digital technologies can serve as a bridge between the two.

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Digital humans in fashion: Will consumers interact?

Cited by 94 publications

References 40 publications

Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak

Consumer Behavior: A Literature Review of the Early Research on the COVID-19 Outbreak

Shaping a View on the Influence of Technologies on Sustainable Tourism

Two Years of Covid-19 in Retailing: Issues and Changes

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