Digital India with E-Commerce Revolution in Rural India: Transform India Digitally and Economically

Abstract

The E-Commerce is prospered and stands for booming growth in Rural India. Their success depends on the understanding of the market, quantity of consumers and offering various features. This paper gives an impact of digital India in the future of E-Commerce in Rural India; represent the various opportunities for vendors, consumers, E-Commerce Industries and factors influencing trust in rural Indians. We found that the Overall E-Commerce will increase drastically coming years in the emerging market. While rural area availability of internet or broadband is lower as compare to urban area but Government's dream project Digital India will control or fixed this gap which increases the mass of consumers for E-Commerce world through spreading business using social commerce (Facebook Commerce, Twitter Commerce), mobile commerce etc. with adopting Digital India project features like creation of digital infrastructure and digital literacy. Combination of E-Commerce and Digital India project make easier contact can be made to anywhere in the world in seconds. By online trading, businesses open themselves in global marketplace. Indians should call Digital India Vision or Digital Bharat Vision or Digital Hindustan Vision projects moving forward. This paper is concerned with current scenario of internet users in India, how government campaign-Digital India‖ can connect maximum number of rural Indians to all over the world through Internet and how E-Commerce Industries can convert this mass of rural Indians for trading.

Depicting the Prototype Change in Rural Consumer Behaviour: An Empirical Survey on Online Purchase Intention

“…With the growing rate of internet users and mobile apps or m-apps, usage of information, content and services through internet have developed in a faster way which have further laid the foundation of a potential market in rural areas (Lee et al, 2010;Lu et al, 2005;Sarkar et al, 2020). The investigation conducted by Anooja (2015) on Digital India with e-commerce revolution in Rural India: Transform India Digitally and Economically, proposed a five star model to fuel the development of web based business in India. According to the study conducted by Internet and Mobile Association of India (IAMAI) and Nielsen as 'Digital in India', there were 227 million active internet users in rural areas in November 2019 as compared to about 205 million in cities.…”

Rural e‐commerce in China: Spatial dynamics of Taobao Villages development in Zhejiang Province

“…Developing countries such as India, which also has sufficient rural labor, fail to provide Internet access, ICT infrastructure, and logistics services in rural areas (Anooja, 2015;Kalia et al, 2018;Lele & Goswami, 2017). According to CNNIC's report, the Internet penetration rate rose from 47.9% in 2014 to 70.4% in 2020, whereas the Internet penetration of rural areas reached 55.9%, getting close to the global level of 59.5% (CNNIC, 2014(CNNIC, , 2020.…”

Study of spectrum scarcity and community wireless network operators in India

“…There are many initiatives by the Government of India with the vision of creating a digital country. Some of them are 'Digital India' whose vision to transform India into a digitally empowered society and knowledge economy [2]. Another initiative is 'Make in India' with the vision for the companies to manufacture their products in India.…”

“…In more detail, the mobile market presents an unusual large number of operators with significantly different market shares. 2 For this reason, the first objective of this paper is to analyze the licensed spectrum scarcity suffered by mobile operators and possible consequences to end users. In this context, Wi-Fi technologies that employ the unlicensed spectrum come into the picture.…”

“…Community network operators usually set up the network for the communities welfare and usually build up the infrastructure with the support of the community, other nonprofit/profit organizations to offer wireless access which is much cheaper and relevant to the local needs of that community. Community network operators are easy and faster to flourish since they are 1 Digital divide is an economic and social inequality with regard to access to, use of, or impact of information and communication technologies (ICT) 2 The following list shows operators' subscriber number and their market share: Bharati Airtel Limited(95.3, 25.94%); BSNL(2.03, 9.44%); Vodafone(69.6, 18.94%); Idea Cellular(54.1, 14.72%); Reliance (35.1, 9.57%) aware of the practicalities, the needs of that community and also for the availability of unlicensed spectrum. To lay down the infrastructure for the Wi-Fi network is very inexpensive, since the access points does not require high investments.…”