Digital influence: a multi-group analysis of purchasing pattern among women in the context of working and non-working lifestyles

Jibril, Abdul Bashiru; Padi, Abigail

doi:10.1080/23311975.2024.2413389

Cogent Business & Management

2024

DOI: 10.1080/23311975.2024.2413389

|View full text |Cite

Digital influence: a multi-group analysis of purchasing pattern among women in the context of working and non-working lifestyles

Abdul Bashiru Jibril,

Abigail Padi

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

Supporting

Mentioning

Contrasting

Year Published

2024

Publication Types

Select...

Article1

Relationship

Self Cite0

Independent1

Authors

Journals

Cited by 1 publication

References 60 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era

Jibril,

Amoah,

Panigrahi

et al. 2024

IJOA

View full text Add to dashboard Cite

Purpose This study aims to evaluate the impact of the COVID-19 pandemic on technology adoption, innovation and business relationships among small and mid-sized enterprises (SMEs) in Ghana. Specifically, it examines how technical know-how and innovative sustainable marketing strategies mediate and moderate these relationships, offering insights into the broader dynamics of digital transformation and sustainability in emerging markets. Design/methodology/approach The study surveyed management and employees from SMEs in Ghana’s financial sector. A Partial Least Squares Structural Equation Modeling approach was used to test the constructs’ reliability and validity and evaluate the hypothesized relationships with 357 completed questionnaires out of 452 total responses gathered. Findings The results indicate that post-pandemic, challenges in maintaining business relationships and the lack of technical know-how have driven the increased adoption of technology and innovative sustainable marketing strategies. These factors have also contributed to improved hygienic practices among SMEs. The study concludes that these changes are crucial for accelerating digitalization and ensuring long-term sustainability for SMEs in developing countries, especially in the wake of pandemic disruptions. Originality/value This study provides a novel contribution by exploring the intersection of emerging technologies such as mobile applications and blockchain within the context of pandemic-induced digital transformation. The findings emphasize the importance of these technologies in shaping the future growth and sustainability of businesses. Additionally, the paper highlights both the limitations of the current study and proposes future research directions to further advance the understanding of digital transformation in emerging markets.

show abstract

Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era

Jibril,

Amoah,

Panigrahi

et al. 2024

IJOA

View full text Add to dashboard Cite

show abstract

scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

Contact Info

customersupport@researchsolutions.com

10624 S. Eastern Ave., Ste. A-614

Henderson, NV 89052, USA

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Blog Terms and Conditions API Terms Privacy Policy Contact Cookie Preferences Do Not Sell or Share My Personal Information

Made with 💙 for researchers

Part of the Research Solutions Family.

Digital influence: a multi-group analysis of purchasing pattern among women in the context of working and non-working lifestyles

Cited by 1 publication

References 60 publications

Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era

Digital transformation in emerging markets: the role of technology adoption and innovative marketing strategies among SMEs in the post – pandemic era

Contact Info

Product

Resources

About