Digital Innovation in Fashion - How to 'Capture' the User Experience in 3D Body Scanning

Peng, Fanke; Delamore, Philip; Sweeney, David

doi:10.24867/ijiem-2012-4-128

Cited by 12 publications

(4 citation statements)

References 7 publications

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“…It is also defined as an assisted technology production process, where customers can adapt the conventional mass production process to co-design and customize their garments and fit (Fralix, 2001;Dissanayake, 2019). Co-design occurs when customers collaborate through a physical or virtual medium using an online design toolkit that allows them to specify features and personalize products (Peng et al, 2012;Hawa, 2016). Figure 2 illustrates an example of mass customization and the process of co-designing a man's shirt online using screenshots taken from the Hockerty website (Hockerty, 2021).…”

Section: Mass Customizationmentioning

confidence: 99%

“…Technological firms are developing digital solutions that can mimic the emotional experience of shopping (Peng et al, 2012), such as the haptic senses which relays many characteristics of a fabric like weight, texture, drape, or softness (Ornati & Cantoni, 2020;Silva et al, 2021). Tanvas, has recently created the haptic feedback system (Peshkin et al, 2019), which lets users feel textures on a touchscreen.…”

Section: Fashion E-commercementioning

confidence: 99%

“…Uncertainty factors may include making the right choice, cost comparison, sizing and fit, availability of colours, doubts about getting the right item, shipping costs, delivery times, payment options, exchange-refund policy for returns, and physical examination of products (Chiang et al, 2006;Kacen et al, 2013). Tools like 3D virtual models and interactive features (e.g., live chat, review scrolls, and AI personalized product suggestions) on the websites positively impact customers' purchase decisions (Peng et al, 2012;Lee & Xu, 2020). Table 2 contrasts the shopping experience of customers in brick and mortar and online stores.…”

Section: Fashion E-commercementioning

confidence: 99%

“…The accuracy of measurements from 3D scans could be a profitable tool in bridging the gap of small retailers' access to current VFR environments. 3D body scanners are a significant digital tool for commercial apparel production because they help to improve efficiencies in the product development process applied to current mass manufacturing methods (Apeagyei, 2010;Peng et al, 2012;Lee & Xu, 2020).…”

Section: Catwalk Videomentioning

confidence: 99%

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Digital Innovation for Sustainable Fashion: Virtual Fitting Rooms as a Strategy to Minimize Waste and E-commerce Returns

Vitola

2024

Preprint

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<p>This study aims to determine the efficacy of digital innovations and Virtual Fitting Rooms (VFRs) in minimizing online returns and waste in the fashion industry. This study used both primary and secondary data, including 1) a narrative literature review approach based on data from multiple secondary sources, including scientific journals, e-commerce reports, tech company websites, and other relevant and verified sources, 2) an online survey with sixteen respondents and eight semi-structured interviews with tech companies and virtual fitting rooms developers were conducted to establish baseline data of their perception on the role of developers and VFR tech companies concerning sustainable fashion and reverse logistics. This study assessed information of current VFR apps, including issues with technology development, relationships with e-commerce retailers, effect of VFR in reducing online returns and increasing customer satisfaction. Collected data determined the effects of existing VFRs and digital solutions adopted by the fashion industry to help customers in the sizing and fitting process to reduce online returns and e-commerce waste.</p> <p>The results highlight that VFRs are effective in minimizing returns, increasing customer satisfaction, and promoting sustainability by reducing CO2 emissions due to transportation. This study shows that VFRs could reduce 31.3% of reverse logistic costs and minimize store sizing sampling. There is room for future research on the usage of VFR in 3D cloth simulation engines in pre-production and designers’ collections, which could potentially have a more significant environmental impact on the minimization of fashion waste and overproduction.</p>

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Section: Mass Customizationmentioning

confidence: 99%

Section: Fashion E-commercementioning

confidence: 99%

Section: Fashion E-commercementioning

confidence: 99%

Section: Catwalk Videomentioning

confidence: 99%

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Digital Innovation for Sustainable Fashion: Virtual Fitting Rooms as a Strategy to Minimize Waste and E-commerce Returns

Vitola

2024

Preprint

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Luxury Supply Side

Stępień

2020

Palgrave Advances in Luxury

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This chapter presents the analysis of luxury supply; its geographical and product structure as well as its global production and sales dynamics. Business models, their connection with the capital-ownership system and the evolution of competitive strategies were also discussed. The starting point for a detailed luxury businesses models evolution is so called DNA of luxury strategy. It is shown here to what the extent modern business strategies adhere or divert from these principles. The chapter’s summary attempts to determine the future directions of development of enterprises creating the supply of luxury.

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