Digital innovations in tourism: the perceptions of stakeholders

Abstract

PurposeThis study aims to examine the main aspects of innovation development regarding digital tools used in the tourism industry in a local area.Design/methodology/approachA qualitative approach and the descriptive analysis technique was employed to analyse completed semi-structured expert survey questionnaires created in Google Forms. The aim is to examine the opportunities and potential for digital innovation in tourism in the Baltic region. Specialists representing tourism and hotel businesses, the guide profession as well as the disciplines of business and economics were selected as experts.FindingsThe experts indicated that digital marketing was very important for tourism development, and it is still considered a new field of science with huge potential. The research results showed that when introducing/developing digital innovations in a local area, tourism companies were faced with low-quality or no data analytics at all. In addition, long-term maintenance of digital tools was not considered, and the investment outweighed the benefits of implementing the technologies.Originality/valueThe study contributes to the development of digital innovation and the identification of problems in a local area.

Introduction: smart tourism: what developments and issues are important to the Baltic States?

“…The writing team have examined in-depth, aspects of ST in the context of the Baltic States, applying various scientific research methods and approaches. These reviews are published in the form of both data reviews and research papers and include the following:Garanti (2023) considers Value co-creation in smart tourism destinations and focuses on the concept of ST, emphasizing the ST ecosystem and the concept of value co-creation within the system at the destination level.Zvaigzne et al. (2023a, b) explore Smart tourism: the role and synergies of stakeholders – this is a thematic literature review of ST, the role of stakeholders and synergy from the implementation of ST.Litavniece et al.…”

“…(2023) consider: Accessibility and smart tourism: tourism for all and reducing inequalities: a tourism agenda 2030 which analyses the role of tourism in the context of the agenda 2030 for sustainable development.Jankova et al. (2023) review: Smart regional cultural tourism destinations in a region of Latvia and undertake an analysis of regional cultural tourism in Latvia, focusing on the elements of ST as an indication of opportunities provided by digital technologies and the practical application thereof.Berjozkina and James Kuruvilla (2023) investigate: Smart tourism and cultural heritage in the Baltic States: exploring strategies and tools for sustainable development with reference to an analysis of the data relating to cultural heritage, ST and ST tools for preserving cultural heritage in the Baltic States-Estonia, Latvia and Lithuania. Digital innovations in tourism: the perceptions of stakeholders by Zvaigzne et al. (2023a, b) aims to examine the key aspects of innovation development regarding digital tools used in the tourism industry in a local area.Litavniece et al.…”

“…Zvaigzne et al. (2023a, b) explore Smart tourism: the role and synergies of stakeholders – this is a thematic literature review of ST, the role of stakeholders and synergy from the implementation of ST.…”

“…Digital innovations in tourism: the perceptions of stakeholders by Zvaigzne et al. (2023a, b) aims to examine the key aspects of innovation development regarding digital tools used in the tourism industry in a local area.…”

Advances in machine learning for the innovation economy: in the shadow of war

“…• Alexey Hostryk, Odessa National Economic University, Ukraine [19] • Pavlo Hryhoruk, Khmelnytskyi National University, Ukraine [20] • Muhammad Jawad, Fatima Jinnah Women University, Pakistan [21] • Nila Khrushch, Khmelnytskyi National University, Ukraine [22] • Inesa Khvostina, Ivano-Frankivsk National Technical University of Oil and Gas, Ukraine [23] • Oksana Kovtun, University of Educational Management, Ukraine [24] • Serhii Lehenchuk, Zhytomyr Polytechnic State University, Ukraine [25] • Nataliia Maksyshko, Zaporizhzhia National University, Ukraine [26] • Abdukhakim Mamanazarov, Center of Economic Culture Development, Uzbekistan [27] • Ewa Matuska, Pomeranian University in Slupsk, Poland [28] • Inese Mavlutova, BA School of Business and Finance, Latvia [29] • Iveta Mietule, Rezekne Academy of Technologies, Latvia [30] • Dariusz Pawliszczy, Gromadka Community, Poland [31] • Oleg Pursky, Kyiv National University of Trade and Economics, Ukraine [32] • Michael Radin, Rochester Institute of Technology, United States [33] • Sultan Ramazanov, Kyiv National Economic University named after Vadym Hetman, Ukraine [34] • Kateryna Shymanska, Prague University of Economics and Business, Czechia [35] • Victoria Solovieva, State University of Economics and Technology, Ukraine [36] • Galyna Velykoivanenko, Kyiv National Economic University named after Vadym Hetman, Ukraine [37] Figure 3: Conference highlights, part 2.…”