Digital Marketing a Marketing Strategy for UMKM Products in The Digital Era

Hasanah, Mahmudah; Jumriani, Jumriani; Juliana, Nurlita; Kirani, Karenina Panca

doi:10.20527/kss.v3i1.4146

Cited by 6 publications

(7 citation statements)

References 3 publications

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“…violations causing environmental damage (Hasanah et al 2021;Widjaja et al 2021). Therefore, specifically, the management of tourism object management carried out by Pokdarwis cheerful in Banua Anyar Village is illustrated in the following Figure 1.…”

Section: Resultsmentioning

confidence: 99%

Effort Management Tourism Objective Through The Existence of Social Groups in The Community

Jumriani

Muhaimin²,

Abbas³

et al. 2022

ijbe

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The tourist attraction is developed synergistically by developing tourist facilities, public facilities, infrastructure, and community empowerment in a complete and sustainable system. In Banjarmasin City, in Banua Anyar Village, tourism management is carried out with community involvement in synergy with the Government through tourism awareness groups known as Pokdarwis. The purpose of writing this article is to identify the management of tourism objects through the existence of social groups. The approach used in this research is qualitative with a descriptive method. The data collection technique was carried out through observations in the culinary tourism area in the Banua Anyar Culinary Area. The results of the study ensure that the management of tourism objects through Pokdarwis in Banua Anyar Village is carried out in three forms of activity, namely the realization of Sapta Pesona, providing facilities and infrastructure and increasing knowledge of the community around tourism objects. These activities need to be carried out so that the existence of Pokdarwis can determine realistic strategic steps to realize the vision and carry out the mission of the existence of the government and the community in managing tourism objects through the existence of social groups. Therefore, it can be concluded that the existence of Pokdarwis in Banua Anyar Village is a form of real effort from the authority to the region to plan, develop and manage tourism in the region. So that local people get the opportunity to get involved in tourism development.

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Section: Resultsmentioning

confidence: 99%

Effort Management Tourism Objective Through The Existence of Social Groups in The Community

Jumriani

Muhaimin²,

Abbas³

et al. 2022

ijbe

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show abstract

“…Dimana, UMKM memiliki kontribusi terhadap PDB (Product Domestic Bruto) dengan pencapaian kontribusi sama dengan 60.5% dan juga pengaruhnya terhadap penyerapan tenaga kerja yakni berkisar 96.9% dari total penyerapan tenaga kerja nasional [6]. Namun, pada saat terjadinya pandemic Coronavirus Disease 2019 (Covid- 19), UMKM di Indonesia telah membawa banyak perubahan dari berbagai macam aspek. Seperti krisis ekonomi akibat dari pandemic ini memberikan dampak terhadap kelangsungan Usaha Mikro, Kecil dan Menengah (UMKM).…”

Section: Penulis Pertama Dkkunclassified

“…Strategi dalam pengembangan usaha atau UMKM seharusnya tetap dilakukan dimana agar dapat menjaga eksitensi usaha lebih dikenal oleh masyarakat serta dapat meningkatkan volume penjualan [18]. Semakin banyaknya persaingan akan menjadi bahan pertimbangan bagi para pelaku usaha untuk terus melakukan inovasi serta berusaha memenangkan persaingan dengan menerapkan beberapa strategi yang tepat untuk pencapaian pangsa pasar [19]. Strategi pengembangan usaha seharusnya berfokus kepada inovasi serta pengembangan ide dengan memahami kebutuhan pasar dan dimana menggunakan strategi pendekatan Bottom-Line dalam proses pengembangan nya, selain itu perlunya menerapkan metode pengembangan usaha yang interaktif, pengembangan jaringan serta proses pengumpulan informasi [20].…”

Section: Penulis Pertama Dkkunclassified

Analisis Faktor Strategi Pengembangan UMKM Kelurahan Pabuaran Kota Bogor

Nurvi Oktiani,

SAFRIA

2023

ekobistek

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The Improvement and Development of Micro, Small and Medium Enterprises are priority for making economic and sustainable development where that is one of Economic foundation especially in Indonesia, beside that the small, medium enterprises as a sector which have important role because consist of full activities and can make expand employment, however and must be understanding, because of covid -19 disease give impact and change for all aspects, especially for continuity developing micro, small and medium enterprises .The purpose of research analyze and explain factors for developing which can be implemented strategy micro, small and medium enterprises in Pabuaran, Bogor city. The research of Method uses quantitative Descriptive, the source of data has been obtained by questionnaire toward fifty respondent, the data analyze has been obtained by factor analysis with data processing by determining of Index KMO, measure of sampling adequate, communalities values, total variant explained, rotated component matrix, From the result can be obtained from twenty variable have been reduced become sixteen variable, and three Factors include of resources and capabilities or process technic capacity, market regulation and SME regulation, employee skill. From the three factors can be determinant that the dominant factors for making development micro, small and medium enterprises is Resources and capabilities process Technic Capasity

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“…Era industri 4.0 menuntut manusia untuk mampu mengombinasikan daya kreativitas dan inovasi dengan memaksimalkan ilmu pengetahuan serta kecanggihan teknologi [1]. Balai Pengelola Kereta Api Ringan Sumatera selatan adalah salah satu instansi yang telah memanfaatkan produktivitas teknologi informasi dalam kegiatan operasionalnya termasuk dalam menyusun bahan program peningkatan fasilitas layanan sarana dan prasarana.…”

Section: Pendahuluanunclassified

Penerapan Metode SOSTAC dalam Perancangan Sistem Informasi Space Rent UMKM Stasiun

Balqis,

Putra,

Oktadini

et al. 2023

josh

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The provision of Space rent or space rental for LRT station MSMEs in Palembang City is a form of sensitivity and concern for economic growth in Indonesia. Currently, the dissemination of information regarding the provision of space rent for MSMEs is only limited to several social media such as Facebook and Instagram. This research aims to be able to provide new opportunities in the form of designing a marketing information system for Space rent UMKM at the Palembang City LRT station using a website. System design must be by applying methods that can formulate, control, and evaluate the system so that it can be right on target according to user needs. This research is a descriptive qualitative research using the results of the analysis of direct interviews with five informants consisting of business development parties of the South Sumatra Light Railway Management Center, station UMKM business actors, and the general public which are used as reference materials for the formulation of analyses into the method used, namely the SOSTAC method which is implemented through a prototype website and tested through blackbox testing. The results of this research are in the form of the Palembang City LRT Station Space rent MSME website which can be used as a marketing media and MSME sales information system according to user needs. Based on testing through blackbox testing, it was found that the Palembang City LRT Station UMKM Space rent website had run well.

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Digital Marketing a Marketing Strategy for UMKM Products in The Digital Era

Cited by 6 publications

References 3 publications

Effort Management Tourism Objective Through The Existence of Social Groups in The Community

Effort Management Tourism Objective Through The Existence of Social Groups in The Community

Analisis Faktor Strategi Pengembangan UMKM Kelurahan Pabuaran Kota Bogor

Penerapan Metode SOSTAC dalam Perancangan Sistem Informasi Space Rent UMKM Stasiun

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