Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers

Ali-Alsaadi, Ali Ahmed; Cabeza-Ramírez, L. Javier; Sántos-Roldán, Luna; Loor-Zambrano, Halder Yandry

doi:10.3390/foods12224089

Cited by 7 publications

(1 citation statement)

References 135 publications

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“…The consumption of such food items by adolescents is influenced by multifaceted factors, encompassing the accessibility of fast food outlets, convenience stores, and prominently promoted processed food items. Additionally, social elements and peer influence significantly impact dietary preferences [ 5 , 6 , 7 , 8 , 9 , 10 ]. Moreover, the aggressive marketing of junk food tailored to a younger audience, coupled with increasingly hectic lifestyles that prompt a reliance on fast and expedient, yet often nutritionally deficient food choices, further contribute to this trend [ 11 , 12 , 13 , 14 ].…”

Section: Introductionmentioning

confidence: 99%

Evaluation of the Consumption of Junk Food Products and Lifestyle among Teenagers and Young Population from Romania

Mititelu,

Stanciu,

Licu

et al. 2024

Nutrients

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Background: The long-term consumption of junk food products can lead to nutritional and metabolic imbalances, especially when it is associated with a lack of physical activity and the consumption of alcohol or other high-calorie products. Methods: The evaluation of junk food consumption among teenagers and young people in Romania was carried out with the help of a cross-sectional study based on a questionnaire. Results: A total number of 1017 respondents participated in this study, comprising 470 males and 547 females aged between 16 and 25 years. Although the majority of young people fell into the normal-weight category (607 of them, p < 0.0001), some aspects can be noted that in the long term can produce a series of nutritional imbalances: an increased tendency toward sedentarism, with 553 (p = 0.613) of the respondents declaring that they performed sports rarely or not at all, and a tendency toward relatively high consumption of foods high in calories (fast food products and especially fried potatoes, hamburgers, shawarma, pastries, and snacks, along with sweetened drinks and even alcoholic beverages). The respondents participating in this study even indicated a perceived addiction to the consumption of certain products: coffee (50.48%), fried potatoes (38.9%), hamburgers (37.05%), shawarma (31.65%), and snacks (30.08%). Many of these products are rich in calories, saturated fat, and even trans fat. Conclusions: This study highlights a series of aspects that can have long-term negative effects related to the excess weight associated with other imbalances: consumption preferences among young people for hypercaloric fast food products, sweetened drinks associated with reduced physical activity, and even the development of some forms of food addictions for a series of hypercaloric foods.

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Section: Introductionmentioning

confidence: 99%

Evaluation of the Consumption of Junk Food Products and Lifestyle among Teenagers and Young Population from Romania

Mititelu,

Stanciu,

Licu

et al. 2024

Nutrients

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The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions

Rungruangjit,

Mongkol,

Piriyakul

et al. 2024

Computers in Human Behavior Reports

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The Dual Impact of Time and Content Exposure of Social Media on Diabetes Self-management in Older Adults: A Cross-sectional Study (Preprint)

Ye,

Xu,

et al. 2024

Preprint

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BACKGROUND Self-management is critical for older adults with type 2 diabetes mellitus, but the practice of the self-management remains suboptimal. Social media has become an accessible and effective stimulus source for the public which has the potential to promote health behaviors, but its effect on self-management of older adults with type 2 diabetes mellitus remains unknown. OBJECTIVE To investigate the relationships between social media exposure, specifically time exposure and content exposure, and the self-management of older adults with type 2 diabetes mellitus. METHODS In this cross-sectional study, we enrolled 257 older adults with type 2 diabetes mellitus and who used short-form video Apps from community healthcare centers. We assessed subjective and objective time and content exposure. We transformed the text-based content exposure into the diabetes-related content exposure encompassing irrelevant, harmful, hypobeneficial and hyperbeneficial categories using Q-methodology. The self-management was assessed through a validated questionnaire. We used restricted cubic splines and linear regression models to model the relationships between time exposure and content exposure and the self-management, respectively. RESULTS Of 257 older adults with type 2 diabetes (median age 69 [65-72] years), 53.3% were women, the mean sum score of self-management was 35.7 (10.4). the median subjective time exposure was 120 (60-120) minutes, and 61.1% of them were exposed to hyperbeneficial content. There was an approximate L-shaped dextrorotatory relationship between time exposure and self-management, with a decline in self-management when time exposure surpassed 139.8 minutes daily. Exposure to hyperbeneficial content was positively associated with the overall self-management (B = 3.46, 95%CI 0.71 to 6.21). For participants exposure more than 139.8 minutes daily, this positive association remained robust (B = 7.27, 95%CI 1.54 to 13.00). In sub-dimensional analyses, hyperbeneficial content exposure was positively associated with general diet (B = 1.51, 95%CI 0.54 to 2.49), and blood-glucose testing (B = 1.31, 95%CI 0.25 to 2.38), respectively. CONCLUSIONS Social media exposure had two-sided effects on self-management of older adults with type 2 diabetes mellitus. The self-management declined when the daily time spent on social media exceeded 139.8 minutes. However, exposure to hyperbeneficial content contributed to better self-management of individuals, regardless of excessive time spent on social media. It is important to explore the potential of social media in empowering the self-management of older adults with type 2 diabetes mellitus.

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Digital Marketing and Fast-Food Intake in the UAE: The Role of Firm-Generated Content among Adult Consumers

Cited by 7 publications

References 135 publications

Evaluation of the Consumption of Junk Food Products and Lifestyle among Teenagers and Young Population from Romania

Evaluation of the Consumption of Junk Food Products and Lifestyle among Teenagers and Young Population from Romania

The power of human-like virtual-influencer-generated content: Impact on consumers’ willingness to follow and purchase intentions

The Dual Impact of Time and Content Exposure of Social Media on Diabetes Self-management in Older Adults: A Cross-sectional Study (Preprint)

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