Digital Marketing as a Marketing Communication Strategy

Rizaldi, Arjuna; Margareta, F; Simehate, K; Hikmah, S N; Albar, Chepi Nur; Rafdhi, A A

doi:10.34010/injuratech.v1i1.5639

Cited by 6 publications

(5 citation statements)

References 6 publications

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“…Strategi pemasaran adalah suatu rencana sistematis dan menyeluruh yang digunakan sebagai pedoman dalam melakukan kegiatan pemasaran untuk mencapai tujuan perusahaan yaitu memperoleh keuntungan [4]. Strategi pemasaran menggunakan digital marketing dapat dilakukan dengan beberapa cara seperti, menggunakan digital advertising, media sosial, dan menggunakan market place [5]. Sarana strategi pemasaran digital marketing dalam penelitian ini akan menggunakan media sosial, seperti Instagram dan facebook.…”

Section: Pendahuluanunclassified

Analisis Strategi Digital Marketing Dalam Meningkatkan Pemasaran Batu Permata (Studi Kasus: Cv. Sinar Mas Jaya Permata)

Arismayanti

Lavianto

Putri

2023

JINTEKS

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Strategi pemasaran yang tepat sangat penting diterapkan untuk mengembangkan bisnis yang berkelanjutan dan mendapatkan target pembeli yang lebih luas. Penerapan digital marketing merupakan upaya yang dapat dilakukan perusahaan untuk semakin dekat dengan konsumen melalui penerapan teknologi digital. Studi kasus dari penelitian ini bertempat di CV. Sinar Mas Jaya Permata yang menjual batu permata. Penelitian ini bertujuan untuk menganalisis strategi yang dapat dilakukan untuk meningkatkan pemasaran dan penjualan batu permata melalui pemasaran digital. Selain itu, penelitian ini bersifat deskriptif kualitatif dengan wawancara dan lembar observasi. Penelitian ini juga menerapkan strategi STP (Segmentation, Targeting, Positioning), dan analisis SWOT (Strength, Weaknesses, Opportunity, Threat) untuk mengetahui hasil usulan strategi yang akan diterapkan oleh CV. Sinar Mas Jaya Permata. Hasil analisa SWOT ini dapat digunakan CV. Sinar Mas Jaya Permata sebagai bahan pemecahan masalah, meningkatkan pemasaran dan penjualannya.

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Section: Pendahuluanunclassified

Analisis Strategi Digital Marketing Dalam Meningkatkan Pemasaran Batu Permata (Studi Kasus: Cv. Sinar Mas Jaya Permata)

Arismayanti

Lavianto

Putri

2023

JINTEKS

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“…Instagram, in particular, is a popular social media platform that business actors use to promote their products and services, especially online or on social media (Rasyid & Purwanti, 2020). The transmission of positioning statements in every Facebook and Instagram post, as well as the development of relationships with customers through prompt social media responses, were both components of the two company actors' communication strategy through digital marketing (Rizaldi et al, 2021) and build personal branding (Mujianto et al, 2021).…”

Section: Media Socialmentioning

confidence: 99%

“…Since the internet exists, the marketing strategy has been adjusted to the needs of the market, and Indomaret's success cannot be isolated from the marketing plan. Using digital marketing as a kind of marketing communication can help you promote and sell more product (Rizaldi et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

New Media as Internet Marketing Communications in Retail Company

Purwanti,

Reza,

Musa

et al. 2023

JIMUPB

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A franchise company is PT. Indomarco Prismatama, better known as Indomaret, with the assistance of more than 500 distributors, Indomaret has developed a minimarket business with 16,000 locations, a full product inventory, 60% company-owned stores, and 40% franchise-owned stores. Both physical and online marketing initiatives are part of Indomaret's marketing plan. The expansion of the market for Indomaret products is the aim of this marketing strategy. The marketing strategy has been modified to meet market demands because of the existence of the internet, and Indomaret's success cannot be separated from the marketing strategy. This study attempts to understand and analyze the Internet Marketing Communication strategy used by Indomaret Batam to manage its business. In this form of research, a qualitative descriptive methodology is employed. Interviews were employed to acquire data and study of the literature. Data collection, data reduction, data display and conclusions, and a credibility and transferability test are the four processes in a Miles and Huberman data analysis. The study's findings revealed the three methods of online marketing communication they employed: (1) applications, such as Indomaret's klik Indomaret, I-Saku, and Indomaret Point; (2) social media platforms including Instagram, Youtube, Facebook, and Twitter; and (3) websites. Indomaret. The emergence of new media includes these three forms of communication. Indomaret can shape its target audience both offline and online thanks to these three new media genres that produce digital natives.

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“…ASTM-C618-15 chemical standard for N, F and C classes [11] Rice husk ash has high silica content [12], [13], [14], [15], [16], [17] and has a hydrated amorphous structure. The result of XRD and XRF (Table 3) characterization of rice husk ash in Indonesia from other studies conducted in Surabaya-East Java Province [12], [16], Tangerang Regency-Banten Province [13], Aceh Besar Regency-Nangroe Aceh Darussalam Province [14], Surakarta-Central Java [15], Pekanbaru -Riau Province Sumatera [17]. The XRD characterization from Maulana et al [12] and Hadjasaputra et al [13] shows that RHA mainly consisted of amorphous silica, cristobalite, rutile, and some trace amount of montmorillonite, muscovite, and anorthite.…”

Section: Research Reviewmentioning

confidence: 99%

Study of using Coal Fly Ash (CFA) and Rice Husk Ash (RHA) on the Compressive Strength of Geopolymer Concrete

Insyira,

Wijayanti,

Setyandito

et al. 2023

E3S Web Conf.

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Concrete is a material that is widely used in the construction world. The production of Portland cement in concrete leads to CO2 emissions that have an impact on global warming. Geopolymer Concrete is an eco-friendly material because it does not use Portland cement. Geopolymer cement is made from waste materials such as fly ash (FA) by alkali activation. In geopolymer, sodium silicate is a commonly used activator that is produced commercially. In this study, rice husk ash (RHA) from agricultural waste was used as an activator for geopolymer cement. The objective of this study is to review the chemical component of FCA and RHA and, to examine the effect of RHA in geopolymer concrete mixed design on the compressive strength. The geopolymer concrete binder is using 12 M NaOH and Na2SiO3, with variations for RHA 0%, 5%, 7.5%, and 10%. The specimens were treated for 28 days, curing in a 70oC oven for 24 hours then curing at ambient temperature. The result shows that geopolymer concrete has a higher compressive strength compared to ordinary Portland cement (OPC) as much as a 5.9 MPa difference with geopolymer concrete of RHA10% of 25 MPa.

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Digital Marketing as a Marketing Communication Strategy

Cited by 6 publications

References 6 publications

Analisis Strategi Digital Marketing Dalam Meningkatkan Pemasaran Batu Permata (Studi Kasus: Cv. Sinar Mas Jaya Permata)

Analisis Strategi Digital Marketing Dalam Meningkatkan Pemasaran Batu Permata (Studi Kasus: Cv. Sinar Mas Jaya Permata)

New Media as Internet Marketing Communications in Retail Company

Study of using Coal Fly Ash (CFA) and Rice Husk Ash (RHA) on the Compressive Strength of Geopolymer Concrete

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