2022
DOI: 10.26740/aluqud.v6n2.p247-258
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Digital marketing in Islamic perspective: A literature review

Abstract: Business and trade become an inseparable part of Islamic life. The rapidly growing market in cyberspace is a challenge for business players in the form of goods and services to expand and develop their business strategies, namely in terms of marketing. The purpose of the research in this article is to find out digital marketing from an Islamic perspective. The method used is a literature review, which is a literature search both internationally and nationally conducted using the Google Scholar database,… Show more

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Cited by 6 publications
(3 citation statements)
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“…This research uses bibliometric analysis methods (Berger, 2016;Fernandes et al, 2022;White and Borgholthaus, 2022). Evaluation of bibliographic data, including the number of authors and published papers, citations, institutions, and countries, can contribute to research development (Anjani, 2020;Islam, Furuoka, et al, 2021;Pujianto & Muzdalifah, 2022). Data collection was conducted on the Scopus database (Berger, 2016;Fernandes et al, 2022).…”
Section: Methodsmentioning
confidence: 99%
“…This research uses bibliometric analysis methods (Berger, 2016;Fernandes et al, 2022;White and Borgholthaus, 2022). Evaluation of bibliographic data, including the number of authors and published papers, citations, institutions, and countries, can contribute to research development (Anjani, 2020;Islam, Furuoka, et al, 2021;Pujianto & Muzdalifah, 2022). Data collection was conducted on the Scopus database (Berger, 2016;Fernandes et al, 2022).…”
Section: Methodsmentioning
confidence: 99%
“…It is hoped that coffee Micro Small and Medium Enterprises (SMEs) in West Lampung can become a place and container for creative means and be able to motivate them to do other positive things. 29 When marketing coffee, marketing efforts are not only for personal gain, but are accompanied by encouraging the prosperity of coffee farmers. On the other hand, the Islamic marketing mix review is as follows: 30 a.…”
Section: Islamic Economic Paradigm Against Digital Marketing In the C...mentioning
confidence: 99%
“…Marketing from a Sharia perspective is all business activities in the form of value creation, offering, and change activities that enable the perpetrators to grow and utilize their benefits based on honesty, fairness, openness, and sincerity, through a process that is based on the Islamic principle of muamalah (Hasan, 2020;Pujianto, 2022). Allah reminds us to always avoid wrongdoing in business, including in the process of creating, offering, and changing value in marketing.…”
Section: Introductionmentioning
confidence: 99%