Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms

Purnomo, Yudiyanto Joko

doi:10.61100/adman.v1i2.23

Cited by 46 publications

(31 citation statements)

References 28 publications

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“…Termasuk dalam daftar teknik pemasaran digital penting ini adalah iklan berbayar, media sosial, SEO, pemasaran konten, optimasi pengalaman pengguna, ulasan pelanggan dan testimonial, personalisasi konten, menggunakan video, menawarkan insentif, dan optimasi mobil. (Purnomo 2023) Ibrahim Mahdani, Muhammad Adama, et al 2021. Artikel "An examination e-marketing and its impact on consumer purchasing decisions during the COVID-19 pandemic in Aceh Province, Indonesia: A mediating role of perceived risk" diterbitkan dalam jurnal.Menurut hasil penelitian (Adam et al, 2022), pemasaran elektronik (penggunaan dan kemudahan penggunaan) memiliki dampak positif dan signifikan pada keputusan pembelian konsumen. Ini diteliti lebih lanjut menggunakan uji sobel, yang menunjukkan bahwa profil risiko berbeda dari profil manfaat dan kemudahan penggunaan sehubungan dengan keputusan pembelian., Frans Sudirjo, Ratnawat,et .al.…”

Section: Resultsunclassified

“…Digital marketing strategy refers to the plans and approaches used by companies or organization in leveraging digital media and internet technology to promote their product. (Purnomo 2023).…”

Section: Empirical Literature Reviewmentioning

confidence: 99%

“…Adapaun elemen uatam dalam, digital marketing Strategy. (Purnomo 2023) adalah: Search engibe optimization(SEO), content marketing, email marketing, influencer marketing, paid adversiting, and data analysis Content marketing is process of implementing digital marketing that has a focus from creating to distributing consistent and relevant content. (Chasanah and Saino 2022).…”

Section: Empirical Literature Reviewmentioning

confidence: 99%

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Digital Content Marketing on Buying Decision: Literature Review

Afifa,

Sudarmiatin

2023

BIREV

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Digital content marketing on buying decisions, the aim is to review existing literature on digital content marketing and buying decisions, namely that through content marketing you can increase interest in visiting a product so that it becomes a decision to purchase goods or services, and understand the stages of buying. decision. By using the literature method, by searching for research data or information through reading scientific journals, reference books and publication materials available in libraries and the internet. and the results of this research are studied in this article so it can be concluded to build a hypothesis for further research, namely: 1) digital content marketing has an influence on improving purchasing decisions. 2) Through content marketing, you can increase interest in visiting a product so that it becomes a decision to purchase goods or services. There are five stages of buying decision including: problem or need recognition, information search, alternative evaluation, purchase, and post purchase behavior

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Section: Resultsunclassified

Section: Empirical Literature Reviewmentioning

confidence: 99%

Section: Empirical Literature Reviewmentioning

confidence: 99%

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Digital Content Marketing on Buying Decision: Literature Review

Afifa,

Sudarmiatin

2023

BIREV

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“…After going through a successful innovative product and service development phase, the role of effective marketing and branding becomes a key cornerstone in the effort to introduce these innovations to the market [38], [39]. In the age of information and fierce competition, creating a strong brand image is a must, as it builds positive perceptions among consumers and attracts potential customers [40].…”

Section: Journal Of Contemporary Administration and Management (Adman)mentioning

confidence: 99%

Product and Service Innovation Strategies to Expand MSME Markets

Yani,

Suparwata,

Hamka

2023

J.Adman

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Micro, Small, and Medium Enterprises are one of the important pillars in a country's economy. Despite their strategic role, MSMEs often face a number of challenges, such as intensifying competition, changing consumer tastes, evolving technology, and access to a wider market. This study aims to analyse product and service innovation strategies to expand the MSME market. This research employs a qualitative research approach, more precisely, a literature review, where data will be examined and explained by drawing upon information and textual materials collected from a variety of sources. The study results show that innovation in products and services plays a key role in the growth and sustainability of micro, small and medium enterprises. MSMEs play a vital role in the economy by creating jobs and contributing to sustainable economic growth. Innovation differentiates MSMEs from their competitors in an increasingly globalised and dynamic business environment. Innovative products and services can attract customer attention, provide a competitive advantage, improve product quality, and build long-term relationships with customers.

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“…Management systems have the capability to offer immediate and up-to-date information regarding the financial well-being of an organisation, hence facilitating improved and expedited decision-making processes (Ohara, 2023;Rijal, 2023;Sari, 2023). Technology plays a significant role in the field of marketing, particularly through the use of digital platforms such as social media (Maitri et al, 2023;Tarigan et al, 2023), websites, and online advertising (Purnomo, 2023). Digital marketing initiatives provide small business owners the opportunity to reach a broader and more targeted audience at a reduced expense .…”

Section: Introductionmentioning

confidence: 99%

Strategies for Utilising Educational Technology to Improve the Competitiveness of Student Small Businesses

Sutrisno

2023

IMEIJ

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In the era of globalisation and advances in information technology, competition in various business sectors is increasingly fierce, including in the world of small businesses. On the other hand, higher education also faces the challenge of preparing students to become graduates who have high competitiveness in the ever-changing labour market. The purpose of this study is to explain the strategy of utilising educational technology to improve the competitiveness of students' small businesses. This research is a literature review that uses a qualitative method approach, which means it will analyse and interpret data by relying on information and text from various sources. The study results show that the integration of educational technology has a significant positive impact on the growth of small businesses as well as students' readiness to face competition in the global market. Through technology-based education, students are given the opportunity to deepen their knowledge of business aspects, develop relevant technological skills, and design smarter strategies. Technology adoption supports operational efficiency with automation of routine tasks, more accurate inventory management, and better financial management. The utilisation of technology also provides opportunities for innovation in products, services, and business processes, which in turn helps small businesses to compete better in the marketplace.

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Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms

Cited by 46 publications

References 28 publications

Digital Content Marketing on Buying Decision: Literature Review

Digital Content Marketing on Buying Decision: Literature Review

Product and Service Innovation Strategies to Expand MSME Markets

Strategies for Utilising Educational Technology to Improve the Competitiveness of Student Small Businesses

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