Digital maturity: Development and validation of the Digital Maturity Inventory (DIMI)

Developmental Structure Of Digital Maturity

“…A more detailed comparison of our findings with the a priori conceptualiza�on of the DIMI by Laaber and colleagues (Laaber et al, 2023) yields some interes�ng insights. Laaber ini�ally considered three main capaci�es, each consis�ng of several domains.…”

“…Two possible approaches are studying trace data or experience-sampling self-reports (Verbeij et al, 2022;Sultan et al, 2023) and studying pre-exis�ng capaci�es or characteris�cs of the users, such as their personali�es, capaci�es, mood or neurobiological factors (Liu & Baumeister, 2016;Westbrook et al, 2021). For example, the Digital Maturity Inventory (DIMI) has recently been developed that introduces the concept of digital maturity as a novel way to look at adolescents' digital technology use, based on findings that the mature use of digital devices not only depends on the frequency of use, but also on personality traits and psychosocial growth (Laaber et al, 2023). The authors therefore describe digital maturity as a set of capabili�es and a�tudes that facilitate a responsible way to use digital technologies by suppor�ng individual development and social adjustment.…”

The Power of Online Branding: A Closer Look at Canary’s Fashion Industry

“…According to [74], a brand that exhibits a high level of digital maturity tends to be perceived in a favourable and positive light by consumers. This, in turn, significantly influences consumers, resulting in the development of strong Brand Equity [75]. The digital maturity of a brand is based on various factors, such as its online presence and technological capabilities [76].…”