Digital Maturity Level, a Roadmap for Digital Transformation: Case Study

Abstract

Objectives: This research aims to assess the level of digital maturity of the company CI IBLU S.A.S., in order to effectively manage its digital transformation (DT). Theoretical framework: It is based on the "Digital Maturity Model" by Berghaus and Back (2016), which identifies key dimensions such as customer experience, innovation and digitisation of processes, providing a framework to assess the digital maturity of organisations. Method: A quantitative approach was adopted using a case study. A survey was administered to 108 employees of CI IBLU S.A.S., representing 7% of the total population of 480 employees, with a margin of error of 7% and a confidence level of 90%. Results and discussion: The results indicate that CI IBLU S.A.S. is at level 4 of the model, "elaborated and user-centred processes", reflecting a strong focus on innovation and personalisation of the customer experience. The discussion suggests that although the company has advanced in its digital maturity, it needs to address specific areas to optimise its TD, such as active user engagement and the definition of clear objectives. Conclusions: The research concludes that the digital maturity model is a valuable tool to guide CI IBLU S.A.S. in its digital transformation process, highlighting the need for a user-centric approach. Originality/value: The research provides a detailed and contextualised analysis of the digital maturity model in a specific company, providing insights that can be replicated in other organisations with similar digital transformation challenges.