2023
DOI: 10.1108/ils-03-2022-0043
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Digital media and creative economy potential on youth employment in Kenya: a grounded theory perspective

Abstract: Purpose Kenya leads East Africa in creative goods export and enjoys high internet penetration. Therefore, identifying pathways, missed opportunities for accelerating job creation and development in the sector and strategies for mitigating youth-related challenges are essential. This paper therefore aims to examine the effects of digital media and the cultural and creative industry (CCI) on youth employment and economic development. Design/methodology/approach The document review and analysis data came from 4… Show more

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Cited by 5 publications
(2 citation statements)
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“…In some countries in Africa, most young people spend a lot of time on digital media such as social media, play digital games, they learn new skills, some developers have noticed this situation [5]. Therefore, some creative economy jobs have begun to recruit young people, provide jobs for them, and take advantage of their love for digital media and other aspects, constantly develop the digital media and other aspects of the country, promote the development of the creative economy of the country, thus driving the country's economy, and prevent the country's economy from suffering more losses due to the impact of COVID-19.…”
Section: Economic Aspectmentioning
confidence: 99%
“…In some countries in Africa, most young people spend a lot of time on digital media such as social media, play digital games, they learn new skills, some developers have noticed this situation [5]. Therefore, some creative economy jobs have begun to recruit young people, provide jobs for them, and take advantage of their love for digital media and other aspects, constantly develop the digital media and other aspects of the country, promote the development of the creative economy of the country, thus driving the country's economy, and prevent the country's economy from suffering more losses due to the impact of COVID-19.…”
Section: Economic Aspectmentioning
confidence: 99%
“…This implies sub-sector actors and stakeholders and academic researchers. (Booyens, 2020) or digital media and creative economy in Kenya (Muchira, 2023). Not only fighting these challenges, but academic researchers also play an undoubtable role in the support of developing understanding and finding the way forward for the improvement of the technical and vocational education sector as it is has been witnessed in Nepal (Renold et al, 2018).…”
Section: Stakeholders' Involvement In the Training Programs Designmentioning
confidence: 99%