Digital Media and Women’s Sport

LaVoi, Nicole M.; Calhoun, Austin Stair

doi:10.4324/9780203114711.ch28

Cited by 7 publications

(10 citation statements)

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“…This body of work paints an ambiguous picture. LaVoi and Calhoun (2014) highlight that sport continues to be presented as a male domain in new, online spaces, as well as persisting in more established media forms. However, there has been some evidence of positive change, and Bruce (2016) notes that there are ‘current rules’ that challenge dominant assumptions about women in sport, including images of female athletes in action being represented as serious athletes and as ‘model citizens’.…”

Section: Literature Reviewmentioning

confidence: 98%

Media Framing of Women’s Football During the COVID-19 Pandemic

Parry

Clarkson

Bowes

et al. 2021

Communication & Sport

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This article examines British media coverage of women’s association football during the coronavirus (COVID-19) pandemic, to identify how the media framed the women’s game and how these frames could shape the public perceptions of it. Through a database search of British-based news coverage of women’s football, 100 news articles were identified in the first 6 months after the start of the pandemic. A thematic analysis was conducted, and five dominant frames were detected in the context of COVID-19: 1) financial precariousness of women’s football; 2) the commercial prioritisation of men’s football; 3) practical consideration of the sport (e.g., alterations to national and international competitions); 4) debating the future of women’s football and 5) concern for players (e.g., welfare, uncertain working conditions). These frames depart from the past trivialisation and sexualisation of women’s sport, demonstrate the increased visibility of women’s football, and shift the narrative towards the elite stratum of the game. Most of this reporting was by women journalists, while men were shown to write less than women about women’s football. This research advocates continued diversification of the sports journalism workforce to dissolve the hegemonic masculine culture that still largely dominates the industry.

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Section: Literature Reviewmentioning

confidence: 98%

Media Framing of Women’s Football During the COVID-19 Pandemic

Parry

Clarkson

Bowes

et al. 2021

Communication & Sport

View full text Add to dashboard Cite

show abstract

“…As Toffoletti (2016) explains, research into the representation of women athletes can be broadly categorised into that which examines the quantity of coverage or the quality of their representation in various forms of media. A significant body of research concludes that a dramatic under-representation of women's sport occurs in all forms of media, including both traditional outlets and digital platforms (LaVoi and Calhoun, 2014; Magrath, 2020; Smallwood et al, 2014). For example, in the UK women's sport made up ten percent of all sports media coverage in 2017 (Women in Sport, 2018), whilst television coverage accounts for 5% (Bruce, 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

Levelling the field? The English Football Association's promotion of their men's and women's national teams through Twitter

Doehler

2023

International Review for the Sociology of Sport

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This study examines and compares the coverage of both the England men's and women's national football teams by their governing body, The Football Association (FA), immediately before, during and immediately following their respective 2020 and 2022 European Championships. Content analysis of two of the FA's official Twitter accounts demonstrates some positive shifts in the general representation of the women's football team. However, concerns remain regarding the FA's social media strategy whereby they promote the women's team through a discrete profile rather than their general Twitter account, which has a much larger following. This paper argues that social media provides governing bodies with an opportunity to effectively promote their women's teams and, as such, organisations hold significant responsibility to achieve this should they wish to see the more equitable promotion of women athletes in the wider media.

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“…Within "the cultural ideology and public consciousness" (Coakley, 2014: 439) of sport, the work of sports journalists matters. Whereas Gerbner (1972) highlighted fictional annihilation, the journalistic reality produced within mass media symbolically annihilate women through omission of reporting or forcing into genderspecific, culturally accepted roles (Lavoi and Calhoun, 2014;Tuchman, 1978). In other words, media communicate that female athletes and their achievements do not matter (Kane, 2013), thus delimiting sport as aspirational for girls and women (Coche and Tuggle, 2018).…”

Section: Newspaper Ownership and Reporting Effectmentioning

confidence: 99%

Front-page prominence and newspaper ownership: Examining US women’s national team coverage after 2015 and 2019 World Cup victories

Coche

Bell

2023

Journalism

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The FIFA Women’s World Cup was a steeple of professional sport in the summers of 2015 and 2019. Did newspapers deem the story newsworthy enough to reach the front page? This content analysis of over 900 U.S. newspapers’ front pages published on July 6, 2015 (the day after the 2015 WWC final) or July 8, 2019 (the day after the 2019 WWC final) indicates that, for 1 day, newspapers avoided the trap of gendered, trivialized sport representation. Also, content changes highlight the potential impact from newspaper ownership consolidation on layout design that can have long-term implications for agenda-setting research.

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Digital Media and Women’s Sport

Cited by 7 publications

References 0 publications

Media Framing of Women’s Football During the COVID-19 Pandemic

Media Framing of Women’s Football During the COVID-19 Pandemic

Levelling the field? The English Football Association's promotion of their men's and women's national teams through Twitter

Front-page prominence and newspaper ownership: Examining US women’s national team coverage after 2015 and 2019 World Cup victories

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