Digital Media's Impact on Corporate Innovation in China's Innovation-Driven Strategy
Mengfan He,
Wenqi Zhao
Abstract:Under China's national development concept of "innovation-driven development strategy", the emergence of digital media sources has overturned the traditional media landscape and information dissemination channels, which will certainly have a significant impact on corporate innovation. In this paper, we use media as a measure of Internet media information reports to examine the intrinsic mechanism of digital media information transmission affecting enterprise innovation. The study finds that digital media infor… Show more
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