2022
DOI: 10.1177/15586898211067647
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Digital Mixed Content Analysis for the Study of Digital Platform Social Data: An Illustration from the Analysis of COVID-19 Risk Perception in the Italian Twittersphere

Abstract: The explosion of platform social data as digital secondary data, collectable through sophisticated and automatized query systems or algorithms, makes it possible to accumulate huge amounts of dense and miscellaneous data. The challenge for social researchers becomes how to extract meaning and not only trends in a quantitative and in a qualitative manner. Through the application of a digital mixed content analysis design, we present the potentiality of a hybrid digitalized approach to social content applied to … Show more

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Cited by 12 publications
(8 citation statements)
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“…This research employs mixed digital content analysis as developed by Punziano et al (2023), an approach and research strategy that utilizes data from digital environments to study social and cultural changes (Caliandro & Gandini, 2016;Punziano et al, 2023;Rogers, 2009). This study fully utilizes big data, similar to the research by Fauzi et al (2023), from the digital footprints of electronic product transactions on Bukalapak.…”
Section: Methodsmentioning
confidence: 99%
“…This research employs mixed digital content analysis as developed by Punziano et al (2023), an approach and research strategy that utilizes data from digital environments to study social and cultural changes (Caliandro & Gandini, 2016;Punziano et al, 2023;Rogers, 2009). This study fully utilizes big data, similar to the research by Fauzi et al (2023), from the digital footprints of electronic product transactions on Bukalapak.…”
Section: Methodsmentioning
confidence: 99%
“…Python software and Google Data Studio are utilized to extract, process, and analyze the data, which are then analyzed using a digital-social data analysis method based on a conceptual framework. This aids in obtaining secondary meanings during data interpretation, including hidden meanings related to the nuances of behaviors, perceptions, and trends (Punziano et al, 2023). The following figures (Figures 1 and 2) describe a series of processes of the methodology of operationalization employed.…”
Section: Methodsmentioning
confidence: 99%
“…Data collection for this research used Brand24 [50]- [52] as a monitoring tool that allows focused and comprehensive analysis of conversations taking place on platforms such as Twitter [53], online news, blogs, videos, discussion forums, and websites [54], [55]. The review data is focused on the Indonesian language to obtain only reviews regarding the medical education system in Indonesia.…”
Section: Data Collectionmentioning
confidence: 99%