Digital Nomads: Advances in Hospitality and Destination Attractiveness

Abstract

As remote work goes from trend to mainstream, digital nomads are on the rise, becoming a market every destination needs to attract. Considering the needs and wants of digital nomads, this paper aims to investigate the strengths and the opportunities of Greece, as an ideal destination for digital nomads, underlining, at the same time, the opportunities and threats challenging the country’s attractiveness towards this market segment. Furthermore, the authors analyze the content of website “Work From Greece: Become Digital Nomad in Greece”, the official Greek website dedicated to digital nomads in order to define Greece’s online presence, within this digital global community. In addition, co-working spaces in Greece are explored as an advanced form of hospitality favorable to digital nomads. The research methodology employed to draw conclusions combines a SWOT analysis and content analysis for websites of tourism businesses and organizations, as has been developed in previous research. The findings of this study reflect the current situation, providing academic and managerial implications when it comes to further research and recommendations for tourism policy and destination planning.

سائحو البداوة الرقمية في المقصد السياحي المصري: الدوافع والتحديات

“…As the number of digital nomads began to rise, countries began to embrace the concept of digital nomad visas (Poulaki et al, 2023;Bednorz, 2024). As per Sánchez-Vergara et al…”

“…Finally, the discussion, conclusion, and directions for future research are provided. Poulaki et al (2023) claim that the term "digital nomad" originates from the combination of the words "digital," which denotes involvement in computer technology usage, and "nomad," which describes people who move freely between locations. As per Müller (2016), DNs are location-independent freelancers or entrepreneurs who can operate remotely and have great flexibility in juggling business and personal obligations.…”

From tourists to nomads: unveiling the transformative potential of digital nomads in travel and tourism

“…Nomadism and remote working have many different forms, including corporate nomads, remote nomads, spiritual nomads and so forth. However, digital nomads are differentiated from others by travelling to new destinations, constantly moving, working in places with high-speed Internet access during the week, being technology-oriented, establishing start-ups and having fun on weekends (Poulaki et al ., 2023). Digital nomads, using their access to the internet as a catalyst to pursue their professional activities on the move, are not confined to specific localities.…”

Female digital nomads’ destination experiencescape perspective

“…The number of studies on digital nomads and tourism has increased in the last few years. These studies include tourist motivations (Prabawa and Pertiwi, 2020), characteristics of digital nomads (Vagena, 2021; Tomeljenović et al ., 2023), characteristics of suitable tourist destinations (Vagena, 2021; Poulaki et al ., 2023), coworking spaces (Chevtaeva, 2021; Poulaki et al ., 2023) and how destination communities perceive digital nomads (Hannonen et al ., 2023).…”