Digital Nudging for Online Social Sharing: Evidence from A Randomized Field Experiment

Huang, Ni; Chen, Pei-Yu; Hong, Yili; Wu, Shin Yi

doi:10.24251/hicss.2018.185

Cited by 18 publications

(11 citation statements)

References 32 publications

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“…Therefore, it is critical to understand individual's self-presentation of prosocial behavior. The existing literature in user content generation has covered many motivators including financial incentive, social norms, collectivism, individualism, and social comparison to encourage content generation [5,12,13]. To the best of our knowledge, no prior work has considered the negative consequence of content generation.…”

Section: Discussionmentioning

confidence: 99%

“…Message framings are studied in information systems literature to encourage content generation and sharing. Huang, Chen [13] conducted a field experiment to find that users' social sharing is encouraged by monetary incentive as well as relational and cognitive capital framings. Huang, Burtch [12] studied novel message framings based on performance feedback and disentangled the moderation role of gender.…”

Section: Literature Reviewmentioning

confidence: 99%

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How to Share Prosocial Behavior without Being Considered a Braggart?

Tan¹,

Yan²,

Pedraza‐Martinez³

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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When people share their prosocial behavior on social media, they always face the braggart's dilemma. By sharing their good deeds, they run the risk of being considered braggarts and thus less likable; by staying silent, they receive no credit for what they do. This study proposes a framing strategy to alleviate this concern. By acknowledging a third party involved in the prosocial activity (e.g., organizer or sponsor), one will be perceived as more likable through reducing the suspicion of self-promoting and perceived to have put in more effort. An empirical study based on Twitter data was conducted to confirm our prediction. An experimental study follows to verify the mechanism. The findings provide implications for various stakeholders that take part in prosocial activities."If you're like most people, self-promotion does not come easily…That being said, we have no issue whatsoever promoting our friends and colleagues." -Forbes [17]

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Section: Discussionmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

How to Share Prosocial Behavior without Being Considered a Braggart?

Tan¹,

Yan²,

Pedraza‐Martinez³

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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“…Hence, the concept of digital nudging is about suppressing or exploiting biases and heuristics in an online choice environment, to steer people into towards distinct decisions. Like "normal" nudging, digital nudging can be used to achieve a plethora of goals, ranging from paying CO2 offsets while booking flights [59] to increasing online social sharing [25], and, as mentioned above, to nudging privacy [4]. While having its roots in the public sector, the private sector has also commenced to exploit nudging, and digital nudging in particular, for their purposes.…”

Section: Theoretical Foundations 21 Digital Nudgingmentioning

confidence: 99%

Personalised Nudging for more Data Disclosure? On the Adaption of Data Usage Policies Format to Cognitive Styles

Schöning¹,

Matt²,

Hess³

2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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While highly sensitive data like personal health information (PHI) is valuable to digital health service providers, users often remain reluctant to disclose such personal data. Research has shown that personalised nudging, i.e. nudging that adopts content to user characteristics to nudge specific actions, can successfully increase purchase intention. However, its effect on consumers' handling of sensitive data is unclear. We apply personalised nudging in the context of personalising data usage policies and investigate whether personalised nudges that match users' cognitive styles (i.e. the way users process information), affects individuals' level of trust, privacy concerns, risk, and PHI disclosure. Using an online experiment in the context of mobile apps for health bonus programmes, we find that, when presentation format matches the users' cognitive style individuals' PHI disclosure and trust are not affected, but that individuals' privacy concerns and risk perceptions are significantly lower.

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“…In recent years, "digital nudging" has become an important research focus in the information systems (IS) community (see e.g. [1][2][3][4]; [54][55][56][57][58][59][60][61]). Thaler and Sunstein first conceptualized the idea of nudging as a form of overt and predictable behavior change in their work [5].…”

Section: Introductionmentioning

confidence: 99%

Ethical Guidelines for the Construction of Digital Nudges

Meske¹,

Amojo²

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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Under certain circumstances, humans tend to behave in irrational ways, leading to situations in which they make undesirable choices. The concept of digital nudging addresses these limitations of bounded rationality by establishing a libertarian paternalist alternative to nudge users in virtual environments towards their own preferential choices. Thereby, choice architectures are designed to address biases and heuristics involved in cognitive thinking. As research on digital nudging has become increasingly popular in the Information Systems community, an increasing necessity for ethical guidelines has emerged around this concept to safeguard its legitimization in distinction to e.g. persuasion or manipulation. However, reflecting on ethical debates regarding digital nudging in academia, we find that current conceptualizations are scare. This is where on the basis of existing literature, we provide a conceptualization of ethical guidelines for the design of digital nudges, and thereby aim to ensure the applicability of nudging mechanisms in virtual environments.The paper is structured as follows: in section 2, we will provide the background and basic understandings of the nudging concept by emphasizing on ethical

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Digital Nudging for Online Social Sharing: Evidence from A Randomized Field Experiment

Abstract: This study investigates the effectiveness of digital nudging for users '

Cited by 18 publications

References 32 publications

How to Share Prosocial Behavior without Being Considered a Braggart?

How to Share Prosocial Behavior without Being Considered a Braggart?

Personalised Nudging for more Data Disclosure? On the Adaption of Data Usage Policies Format to Cognitive Styles

Ethical Guidelines for the Construction of Digital Nudges

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