Digital Payment: Perspektif Gender dalam Pemilihan Jasa Pembayaran Digital

Abstract

In today's digital era buyers and sellers are using digital payment applications with non-cash payment transactions, in this transaction, there are other parties involved, namely, digital payment providers, where the digital payment provider from the buyer will continue the transaction to the financial network used by the seller. quickly, safely and cheaply, and in real-time, so that immediately the buyer and seller know whether the transaction was successful or not because they are using their smartphone devices. Gender differences, between men and women, can lead to differences in terms of spending with transactions through digital payments, therefore this study will look at whether there are differences between men and women in terms of using digital payments. The research approach used is quantitative research with the help of a questionnaire. A total of 104 users were involved in this study to be asked for information about experiences in using various payments provided by four popular digital payment providers in Indonesia, namely Gopay, Ovo, LinkAja, and Dana. For data analysis, this study uses a different test analysis for each sample, and the results show that there is no difference in the use of digital payments seen from a gender perspective.

The Analysis of Factors Affecting the Intention to Use Mobile Payment in the Polytechnic Student of Batam

“…In this study, it was found that gender did not affect the intention to use mobile payments. The results of this study are supported by research that has been carried out by (Iradianty, 2021).…”

“…The results of this study are in line with earlier research that was conducted by (Iradianty, 2021).…”

“…On the other hand, women tend to be more cautious and unwilling to take many risks, she will think longer in making decisions. In terms of gender, in determining which financial services to use, the choice between men and women will have their own preferences, this is due to the various usage habits between women and men (Iradianty, 2021). In terms of security, it also has an influence because women prioritize and pay attention to security in digital payments (Undale et al, 2021).…”

Problematika Pemberlakuan Quick Response Code Indonesia Standard Bagi Kemajuan Ekonomi Digital Pelaku Usaha Umkm

“…Dalam melakukan transaksi pembayaran biasanya mengikutsertakan kedua belah pihak yaitu pembeli dan penjual, sebuah transaksi akan dikatakan berhasil ketika adanya transaksi pembayaran kepada pembeli. Pada era digital untuk melakukan transaksi tidak hanya antara pembeli dan penjual saja, tetapi adanya keterlibatan piak ketiga atau bisa disebut dengan pihak penyedia pembayaran digital (Iradianty, 2021). Fungsi dari pihak ketiga yaitu menyediakan dan meneruskan transaksi pembeli ke jaringan keuangan penjual.…”

Fenomena Penggunaan Sistem Pembayaran E-Wallet Pada Generasi Milenial Dan Generasi Z

“…Jenis Kelamin Pengguna E-wallet Berdasarkan tabel di atas, fenomena penggunaan E-wallet yang terjadi didominasi dengan rasio jenis kelamin perempuan. Fenomena penggunaan E-wallet tersebut membuktikan bahwa perempuan lebih menyukai kepraktisan yang ditawarkan oleh aplikasi Ewallet (Iradianty, 2021). Dominasi jenis kelamin tersebut dalam penggunaan aplikasi E-wallet juga didasarkan pada kegunaan atau kebutuhan dari responden.…”