2023
DOI: 10.3991/ijim.v17i05.36835
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Digital Platform-Mediated Tourism System in Small-Town Destination

Abstract: This research aimed to design and develop a digital platform-mediated tourism system for self-service information in small-town destinations. It focused on a case study performed in Koh Raet, Surat Thani province, Thailand. The system consists of the Tourism Information Service (TIS) system and a digital game for discovering Koh Raet. The TIS System is designed for self-visiting activities in Koh Raet.  Furthermore, the digital game for exploring and discovering Koh Raet was also integrated with a QR code, wit… Show more

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Cited by 7 publications
(4 citation statements)
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“…Moreover, the use of virtual reality and 3D animation can also assist students in embracing values that extend beyond their cultural heritage. The information is consistent with the research results conducted by Chai-Arayalet et al, who have discussed the effectiveness of virtual reality in creating a sense of presence in the reconstruction of historical events [11].…”
Section: Introductionsupporting
confidence: 91%
“…Moreover, the use of virtual reality and 3D animation can also assist students in embracing values that extend beyond their cultural heritage. The information is consistent with the research results conducted by Chai-Arayalet et al, who have discussed the effectiveness of virtual reality in creating a sense of presence in the reconstruction of historical events [11].…”
Section: Introductionsupporting
confidence: 91%
“…Therefore, it is essential for tourism firms to focus on retaining existing customers and competing in the market while also exploring opportunities to create new markets (Hyun & Perdue, 2017, Al-Hazmi, 2022. The adoption of customer engagement technology plays a significant role in enhancing cocreation processes, allowing for the transformation of conventional tourism experiences into technology-enhanced experiences (Anto et al, 2021, Chai-Arayalert et al, 2023. This strategic orientation highlights the importance of knowledge provision and human resource facilities in facilitating service provided in the travel sector through redesigning customer engagement technologies.…”
Section: Distribution Of Abstractmentioning
confidence: 99%
“…Chai-Arayalert et al [22] focused on technological application development to support growth in the context of tourism, including applications to design and develop a digital platform-mediated tourism system for self-service information support in small-town destinations. They used a qualitative approach, with data collection methods including document analysis and interviews.…”
Section: Introductionmentioning
confidence: 99%