Digital Storytelling dan Social Listening : Tren Aktivitas Kehumasan Perguruan Tinggi dalam Pengelolaan Media Sosial

Cahyani, Intan Putri; Widianingsih, Yuliani

doi:10.30659/jikm.v8i1.9292

Cited by 3 publications

(3 citation statements)

References 3 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The building of a reputation by users is frequently viewed as more reliable and influences public perception. With hashtags such as #UNSbisa, #UNSJuara, and #UNSBerprestasi on international students' personal social media accounts, UNS has benefited from their role as micro-influencers who engage in digital storytelling and promote engagement [12]. UNS stakeholders comprised primarily of millennials, including prospective students, active students, and graduates, have presented an excellent opportunity to develop electronic word of mouth.…”

Section: Resultsmentioning

confidence: 99%

Perceptions of International Students toward Social Media of Universitas Sebelas Maret

Gardiana¹,

Rahmanto²,

Satyawan³

2022

Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)

View full text Add to dashboard Cite

The results of the Quacquarelli Symonds World University Rankings 2023, released in June 2022, placed the Universitas Sebelas Maret (UNS) in 1201-1400 worldwide. UNS cannot join the ranks of the 500 most prominent universities in the world due to the low proportion of international students, below 1%. In order to recruit more international students, it is vital to continuously enhance reputation and image, including optimizing social media functionality. This study employed the relationship management theory to determine international students' perceptions of UNS social media. The research was conducted through a survey with 20 international students, who were then interviewed to triangulate the findings. In general, international students positively perceived UNS social media, although they had not utilized it as their primary source of information when selecting a university. In addition, international students believed that information regarding faculty and department activities had not been disseminated appropriately through university social media.

show abstract

Section: Resultsmentioning

confidence: 99%

Perceptions of International Students toward Social Media of Universitas Sebelas Maret

Gardiana¹,

Rahmanto²,

Satyawan³

2022

Proceedings of the 7th International Conference on Social and Political Sciences (ICoSaPS 2022)

View full text Add to dashboard Cite

show abstract

“…Home of Human mengaitkan strategi marketing public relations dengan trend baru dari MPR itu sendiri, yakni dengan melakukan digital storytelling (Cahyani & Widianingsih, 2020) di setiap konten atau aktivitas yang ada pada akun Instagram (@homeofhumans.id) untuk meningkatkan customer engagement. Digital storytelling sendiri merupakan salah satu metode komunikasi yang digunakan oleh organisasi untuk mencapai target konsumen melalui media digital seperti media sosial.…”

Section: Home Of Humansunclassified

Digital Storytelling Home of Humans di Instagram

Saudah

Mariani

Amalia

2022

JKG

View full text Add to dashboard Cite

Home of Humans merupakan brand lokal baru dengan fokus produksi pada home fragrance. Dalam memasarkan produk dan menjalin hubungan serta komunikasi dengan pelanggan maupun calon pelanggan, Home of Humans menerapkan strategi humas pemasaran melalui Instagram dalam upaya meningkatkan customer engagement. Tujuan penelitian ini untuk mengetahui dan menjelaskan digital storytelling Home of Humans di Instagram untuk meningkatkan customer engagement ditinjau dari teori four steps public relations. Penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif. Metode pengumpulan data berupa wawancara dan analisis konten. Narasumber dalam penelitian ini ialah Managing Director, Social Media Specialist, dan Copywriter dari Home of Humans. Hasil penelitian menunjukkan bahwa digital storytelling sebagai salah satu bentuk strategi humas pemasaran yang diimplementasikan Home of Humans melalui Instagram dapat meningkatkan customers engagement. Dalam mengimplementasikan strategi marketing public relation, Home of Humans sangat berpedoman pada proses RPIE (Research, Planning, Implementation, dan Evaluation).Home of Humans is a new local brand focusing on home fragrance production. In marketing products and establishing relationships and communication with customers and potential customers, Home of Humans implements a marketing public relations strategy through Instagram to increase customer engagement. This study aims to identify and explain digital storytelling conducted by Home of Humans on Instagram to increase customer engagement based on four steps of public relations theory. This study is qualitative descriptive research. Data were collected using interviews and descriptive content analysis. The informants in this research are Managing Director, Social Media Specialist, and Copywriter from Home of Humans. The results revealed that digital storytelling as one of the marketing public relations strategies implemented by Home of Humans through Instagram increased customer engagement. In implementing the marketing public relations strategy, Home of Humans followed the RPIE (Research, Planning, Implementation, and Evaluation) process.

show abstract

“…Storytelling dalam kaitannya dengan reputasi adalah dengan menceritakan hal-hal yang telah dilakukan perusahaan. Melalui storytelling, PR dapat memberikan informasi yang dibutuhkan publiknya, baik internal maupun eksternal (Cahyani & Widianingsih, 2020).…”

Section: Hasil Dan Pembahasan a Digital Storytelling Cara Baru Membangun Dan Memelihara Reputasi Brandunclassified

Digital Storytelling Melalui Media Sosial dalam Aktivitas Kehumasan Pada Perguruan Tinggi Alih Status

Widianingsih

Cahyani

2020

CHANNEL: Jurnal Komunikasi

Self Cite

View full text Add to dashboard Cite

Transferring the status from a private university to a state university makes the Universitas Pembangunan Nasional Veteran Jakarta has more responsibility in the management and governance of communication. Therefore available social media as PR tools that can be reached by all stakeholders is significant. As an institution engaged in education, UPN Veteran Jakarta is active in using social media and has even made achievements. In PR activities of UPN Veteran Jakarta as the new state university through social media, the form of communication is carried out in the form of the use of stories or narratives combined with various elements or known as digital storytelling. Therefore, researchers are interested in researching digital storytelling through social media at UPN Veteran Jakarta as a university that is experiencing a status change. This type of research is a qualitative descriptive using the case study method. The object of research is focused on digital storytelling on the activities of all social media accounts owned by UPN Veteran Jakarta. The research data collection was carried out through (1) observation in the form of daily monitoring of the activities of all social media, (2) interviews with leaders and PR staff of UPN Veteran Jakarta. The study found that digital storytelling is a new way of building and maintaining brand reputation, spoken-content is the main key in digital storytelling, and social media makes digital storytelling more powerful and impactful. ABSTRAKAlih status dari PTS menjadi PTN Baru membuat Universitas Pembangunan Nasional Veteran Jakarta memiliki tanggung jawab lebih dalam manajemen dan tata kelola komunikasi. Oleh karena itu ketersediaan media sosial sebagai PR tools yang bisa dijangkau seluruh stakeholder menjadi penting. Sebagai lembaga yang bergerak di bidang pendidikan, UPN Veteran Jakarta tergolong aktif dalam menggunakan media sosial dan bahkan telah menorehkan prestasi. Dalam aktivitas PR UPNVJ sebagai PTN Baru melalui media sosial, bentuk komunikasi yang dilakukan berupa penggunaan cerita atau narasi yang dikombinasikan dengan berbagai elemen atau dikenal dengan digital storytelling. Oleh karena itu, peneliti tertarik untuk meneliti tentang digital storytelling melalui media sosial di UPN Veteran Jakarta sebagai Perguruan Tinggi yang mengalami alih status. Tipe penelitian ini adalah deskriptif kualitatif dengan metode studi kasus.Objek penelitian difokuskan pada digital storytelling pada aktivitas seluruh akun media sosial milik UPN Veteran Jakarta. Pengumpulan data penelitian ini dilakukan melalui (1) observasi berupa pemantauan harian aktivitas semua media sosial UPNVJ, (2) wawancara dengan pimpinan dan humas UPNVJ. Hasil penelitian menunjukkan bahwa digital storytelling merupakan cara baru dalam membangun dan memelihara reputasi brand, konten yang berbicara adalah kunci utama dalam digital storytelling, dan media sosial membuat digital storytelling lebih efektif dan berdampak

show abstract

Digital Storytelling dan Social Listening : Tren Aktivitas Kehumasan Perguruan Tinggi dalam Pengelolaan Media Sosial

Cited by 3 publications

References 3 publications

Perceptions of International Students toward Social Media of Universitas Sebelas Maret

Perceptions of International Students toward Social Media of Universitas Sebelas Maret

Digital Storytelling Home of Humans di Instagram

Digital Storytelling Melalui Media Sosial dalam Aktivitas Kehumasan Pada Perguruan Tinggi Alih Status

Contact Info

Product

Resources

About