Digital Students’ Satisfaction With and Intention to Use Online Teaching Modes, Role of Big Five Personality Traits

Abstract

During the COVID-19 pandemic, online teaching modes were found vital to continue students’ learning process, but sustainable implementation of online teaching models is an area of concern for policymakers. Psychiatrists are also eager to know students’ behavior toward learning and modes of teaching during COVID-19. We have drawn a model based on the big five personality traits to study students’ satisfaction with online teaching modes and their adoption intentions toward online teaching modes. We have collected data from 718 bachelor’s and master’s level students from four different universities. We have applied the SEM-ANN dual-stage approach to test personality traits’ influence and ranked them based on their normalized importance. The results revealed that agreeableness, conscientiousness, neuroticism, and openness positively influence students’ satisfaction with online teaching models, but that extraversion negatively influences their satisfaction. Agreeableness, extraversion, and neuroticism positively impact, but openness negatively influences. Conscientiousness does not affect adoption intention. Furthermore, agreeableness is the most significant, and conscientiousness is the least important factor for students to adopt online teaching modes. The findings of the study have useful perceptiveness for educational policymakers, academics, and psychiatrists.

Role of Eco-Friendly Products in the Revival of Developing Countries’ Economies and Achieving a Sustainable Green Economy

“…A recent study found that consumers of the male gender tend to place a higher priority on quality, in contrast to females, who are more likely to be affected by social factors while making purchases. Compared to their male counterparts, females have a greater awareness of prices (Mustafa et al, 2022a). According to the findings of this body of research, gender does have a role in customers' decision-making process.…”

“…In order to have a better understanding of how consumers purchase eco-friendly products in developing countries, we have selected these characteristics from UTAUT. In the past, researchers have used this theory in various contexts, such as buying smartwatches (Mustafa et al, 2022a) 5G technology (Mustafa et al, 2022b) etc. Based on UTAUT, we have developed a model and integrated environmental knowledge to study the developing countries' users' behavioural intentions towards eco-friendly products.…”

“…Recent studies have shown that the price of a product has a significant impact on the likelihood that a customer will purchase a new product (Mustafa et al, 2022a). According to (Venkatesh et al, 2003), the term "cost value" refers to the perceived benefit of a product less the associated expenses of purchasing those goods.…”

“…To have knowledge of the environment requires not just awareness of environmental problems and their effects but also acknowledgement and a sense of communal responsibility (Mustafa et al, 2022a). People who have more information about a topic and can respond to it in a more constructive manner are more engaged than those who have less information.…”

“…According to researchers' findings, EE is an essential component in the purchase of any technological product. This is due to the fact that customers are more likely to purchase an easy-to-use product as opposed to one that is difficult to master (Mustafa et al, 2021;Mustafa et al, 2022a).…”