Digital subscribers: Between freedom and constraint

Abstract

This article addresses the features, affordances, and limitations that emerge when purchasing and using digital subscriptions, particularly streaming entertainment services. Using a qualitative approach through 15 in-depth interviews with European subscribers of digital services such as Netflix or Spotify Premium, the research inquired into the users’ personal experience with digital subscriptions. The results show two scenarios: in one, subscribers enjoy the flexibility and freedom offered with the digital subscription services to customize their media consumption and entertainment preferences; on the other, digital subscriptions limit and restrict the activity of their subscribers, for example, by fragmenting audiovisual content on different platforms.

Kepuasan Pelanggan terhadap Aplikasi Over The Top (OTT): Studi pada Vision+

“…Misalnya, untuk menawarkan TV real-time tingkat tinggi dan beragam layanan video streaming melalui platform OTT, infrastruktur broadband seluler seperti 4G dan 5G sangat penting. Untuk layanan aplikasi langganan video streaming atau OTT, menurut penelitian Guillermo Echauri (2023), ada dua skenario pemilihan, yaitu fleksibilitas dan kebebasan yang ditawarkan untuk menyesuaikan konsumsi media dan preferensi hiburan mereka, serta di sisi lain, langganan digital membatasi dan membatasi aktivitas pelanggan mereka, misalnya dengan memecah-mecah konten audiovisual pada platform yang berbeda-beda.…”