This paper presents an analysis of how neo-shamanic communicative practices have evolved in Siberia and the Russian Far East over the last four decades. We identify three social cultural factors that have facilitated the spread of neo-shamanism: the ideological vacuum left by the collapse of the Soviet system; foreign missionaries and their work; and ethnic revival. We discern three periods in the development of the communicative practices according to a respective key process in each of them. During glocalization, followers of experiential neo-shamanism and initiators of the revival of indigenous shamanic traditions act as agents of communication. During institutionalization, what takes place is typification and streamlining interactions with mass audiences, with government agencies, tourism industry and artistic practices. The period of hybridization is the time when neo-shamanic elements merge with parapsychology, business consulting, fine arts, and when neo-syncretic forms are created.