Digital transformation and tourist experience co-design: Big social data for planning cultural tourism

Cuomo, Maria Teresa; Tortora, Debora; Foroudi, Pantea; Giordano, Alex; Festa, Giuseppe; Metallo, Gerardino

doi:10.1016/j.techfore.2020.120345

Cited by 129 publications

(64 citation statements)

References 38 publications

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“…In addition, in line with previous scholars (Cuomo et al, 2021;Melewar et al, 2018), it is claimed that corporate culture is closely linked with corporate identity, in that corporate culture is the what of a company while the identity is the why. Other scholars have stated that culture is a broad field and that it involves the mission, values, guidelines, principles, philosophy, subculture, history and founder of the organization, as well as the culture of a country (Foroudi et al, 2019(Foroudi et al, , 2020.…”

Section: Focus On Corporate Strategy and Corporate Expressionsupporting

confidence: 73%

Fly me to the moon: from corporate branding orientation to retailer preference and business performance

Foroudi

Palazzo

et al. 2021

IJCHM

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Purpose The airline aviation industry is both capital-intensive and competitive. Hence, the evolution of the sector needs original marketing strategies. To study the relationships between corporate branding and corporate image, taking into account two views, namely, corporate strategy and corporate expression in airline identity, this paper aims to analyze the main indicators of the corporate branding that affect the outcomes of the corporate image. Design/methodology/approach To inspect the theories, the foundational configural model was assessed through the perceptions of 395 employees in Indian aviation companies. By using complexity theory, this study matched the concept of equifinality and it examined the data via a fuzzy set qualitative comparative analysis. Findings Findings show that corporate strategy positively influences the corporate image and corporate expression. Corporate expression offers the verbal and visual facets of a brand. Surprisingly, the paper shows that there is no link between corporate expression and corporate image. It also suggests that corporate expression, including corporate community, corporate promise and corporate personality, are all components of a corporate brand and do not influence the corporate image. Finally, the study highlights that corporate image positively affects superior business performance, which influences superior retailer preference. Research limitations/implications The study identifies the corporate identity’s indicators (corporate strategy and corporate expression) that affect the corporate image, which results in stronger, superior business performance and retailer preference. It suggests that managers in the airline industry should follow the recommendations of this research by adopting more objective and fairer procedures to attain superior business performance and retailer preference. In addition, the continued growth and the financial impact of the airline sector require the use of pioneering branding strategies. Future study is needed in various nations to advance the generalizability of the research findings. Originality/value To the best of the authors’ knowledge, the paper is the first to study corporate brand, its sub-dimensions (corporate strategy and corporate expression) and their individual links to brand image, which involves experience, relationships and visual identity.

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Section: Focus On Corporate Strategy and Corporate Expressionsupporting

confidence: 73%

Fly me to the moon: from corporate branding orientation to retailer preference and business performance

Foroudi

Palazzo

et al. 2021

IJCHM

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“…In the first stage, this research study discovers the significance and settings of the current pandemic COVID-19 ( Wut et al., 2021 ). The study explores how innovation and change might contribute to the tourism and leisure industry's revitalization to the next normal ( Cuomo et al., 2021 ).…”

Section: Travel and Tourism A Significant Contributor To The Global Service Industrymentioning

confidence: 99%

Exploring the impact of COVID-19 on tourism: transformational potential and implications for a sustainable recovery of the travel and leisure industry

Abbas

Mubeen

Iorember

et al. 2021

Current Research in Behavioral Sciences

416

193

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The study stipulates phases to observe the proposed mechanism in formulating the travel and leisure industry's recovery strategies. The present pandemic COVID-19 has resulted in global challenges, economic and healthcare crises, and posed spillover impacts on the global industries, including tourism and travel that the major contributor to the service industry worldwide. The tourism and leisure industry has faced the COVID-19 tourism impacts hardest-hit and lies among the most damaged global industries. The leisure and internal tourism indicated a steep decline amounting to 2.86 trillion US dollars, which quantified more than 50% revenue losses. In the first step, the study explores the consequences and settings of the COVID-19 pandemic and how innovation and change can contribute to the tourism industry's revival to the next normal. Thus, the study determines that tourism enterprises and scholars must consider and change the basic principles, main assumptions, and organizational situations related to research and practice framework through rebuilding and establishing the tourism sector. In the second step, the study discusses direct COVID-19 tourism impacts, attitudes, and practices in gaining the leisure industry's boom and recovery. In the third phase, the study proposes to observe the characteristics and COVID-19 tourism consequences on the travel and tourism research. The findings provide insights in regaining the tourism industry's operational activities and offer helpful suggestions to government officials, scholars, and tourism firms to reinvest in the tourism industry to set it back to a normal position.

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“…It echoes the fact that new technologies and especially advanced social networks have changed urban lives intensely. One of the changes is that people connected via the Internet can easily post their comments and experience of their visits on websites [ 34 , 35 ]. The emergence of free social media data available online may put forward advance assessment techniques of human interaction with urban parks—that is, how, when and why people use them, which activities occur within them, and how people feel while using them.…”

Section: Introductionmentioning

confidence: 99%

Factors Affecting Users’ Satisfaction with Urban Parks through Online Comments Data: Evidence from Shenzhen, China

Liu¹,

Xiao²

2020

IJERPH

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It is essential to give full consideration to the potential barriers facing urban parks from their better functions and meeting residents’ needs in terms of collective perception and satisfaction. This paper presents the methods of using social media (Dianping) data to investigate the potential factors affecting people’s satisfaction with urban parks in Shenzhen, China. Textual analysis and sentiment analysis make it feasible to identify the factors influencing people’s experience in parks. By measuring emotions towards these factors, a multiple linear regression model helps to explore the relationships between the factors and people’s satisfaction, and among them, determines the key ones. The results present the nine key factors of urban parks that affect the users’ satisfaction, in addition to the common factors by previous studies including park size, vegetation, recreation facility, landscape visual effect, maintenance of facilities and plants, and environment cleanliness. A series of contextual factors also significantly influence people’s satisfaction, such as sign system, mosquito and air quality. Among these, sign system has the strongest influence. The results increase the understanding of the human-urban park relationship and identify the characteristics of urban parks that facilitate the degree of satisfaction promotion. Our findings may provide the managerial guidelines for planners and decision-makers to optimize people’s imperative qualities of urban life.

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Digital transformation and tourist experience co-design: Big social data for planning cultural tourism

Cited by 129 publications

References 38 publications

Fly me to the moon: from corporate branding orientation to retailer preference and business performance

Fly me to the moon: from corporate branding orientation to retailer preference and business performance

Exploring the impact of COVID-19 on tourism: transformational potential and implications for a sustainable recovery of the travel and leisure industry

Factors Affecting Users’ Satisfaction with Urban Parks through Online Comments Data: Evidence from Shenzhen, China

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