Digital Transformation on Organizational Performance

Abstract

The massive development of digital technology accelerated the pace of disruption in almost every industry, creating immense ambiguity and continuing to accelerate uncertainty in the business environment. The essentiality for an organization to adapt to rapid digital transformation led businesses to remain competitive and relevant in the industry. With the rise of the pandemic Covid 19, creating more challenges for organizations in the effort to improve digital maturity. This study focuses on digital transformation and its impact on an organization's performance while narrowing down the research to the telecommunication industry in the Brunei Darussalam context. The contribution of this study is expected to fill the gap in the literature regarding antecedents of a successful digital transformation.