Digital Transformation Strategies Enabled by Internet of Things and Big Data Analytics: The Use-Case of Telecommunication Companies in Greece

Abstract

Both Internet of Things (IoT) and Big Data Analytics (BDA) are innovations that already caused a significant disruption having a major impact on organizations. To reduce the attrition of new technology implementation, it is critical to examine the advantages of BDA and the determinants that have a detrimental or positive impact on users’ attitudes toward information systems. This article aims to evaluate the intention to use and the perceived benefits of BDA systems and IoT in the telecommunication industry. The research is based on the Technology Acceptance Model (TAM). Data were collected by 172 users and analyzed using Multivariate Regression Analysis. From our findings, we may draw some important lessons about how to increase the adoption of new technology and conventional practices while also considering a variety of diverse aspects. Users will probably use both systems if they think they will be valuable and easy to use. Regarding BDA, the good quality of data helps users see the system’s benefits, while regarding IoT, the high quality of the services is the most important thing.

Digital transformation of business model innovation

“…After empirical analysis, the results of this study validate that knowledge of digital transformation, technological resources, and competitive pressure in the textile industry positively and significantly affect the perceived benefits of digital transformation. These three direct effects were found to be the same or similar to the results of previous studies by Kuan and Chau (2001) , Oliveira and Martins (2010) , and Moumtzidis et al (2022) , respectively. The results are the same across the different study contexts because the knowledge of digital transformation in the telecom and textile industries has improved and employees are more likely to understand the benefits of digital transformation.…”

“…In summary, this study defines perceived benefits as the perceived extent to which textile companies can reduce corporate threats, achieve corporate goals, and increase product productivity through digital transformation. Moumtzidis et al (2022) conducted a study on the digital transformation of telecommunication companies through the Internet of things and big data analysis. The results indicate that the data quality knowledge associated with digital transformation positively and significantly affects the perceived benefits of digital transformation systems.…”

Technological Acceptance of Industry 4.0 by Students from Rural Areas

“…Numerous studies confirm the robustness of the model, emphasizing its broad applicability to a diverse set of technologies and users [30]. It has been used in recent years to study the adoption of new technologies, such as wearables [55], Google Glass [56], augmented reality [57], Smart Home systems [58], IoT-based systems [24], and digital transformation strategies [59].…”

Maturity and Value of Big Data in the Telecommunications Sector in the Republic of Yemen from the Prospective of Information Technology Professionals

“…In this era, data has made a new zone of challenges and opportunities for information technology (IT) professionals. The usage of progressive digital technologies for example BD will support productivity, develop efficiency, and create new forecasts for societies in all areas, which are vital for commercial recovery [1]. Information systems in companies have developed over the years and progressed from being a system in which transactions are recorded to being a system that supports decisions made by businesses at many levels [1][2] [3][4] [5] [6].…”

“…Information systems in companies have developed over the years and progressed from being a system in which transactions are recorded to being a system that supports decisions made by businesses at many levels [1][2] [3][4] [5] [6]. Quintillions of bytes of data are being gathered daily [1]. The Global Data Sphere now is more than 59 ZB and it is predicted to reach 175 ZB by 2025.…”