Digital Transformation through Collaborative Platformization: A Study of Incumbent-Entrepreneur Relations

Hydle, Katja Maria; Hanseth, Ole; Aanestad, Margunn; Helge, Tor

doi:10.24251/hicss.2021.707

Cited by 2 publications

(1 citation statement)

References 25 publications

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“…The Open Platform Strategy: In this case, the digital platform and its central services were initially developed in collaboration between a digital platform company and its initial customer (an oil company) (for a description, see Hydle et al 2021). The platform company was a tech startup established in 2016 with limited industrial domain knowledge.…”

Section: Two Opposite Strategies and Business Models Of B2b Platformsmentioning

confidence: 99%

Transitioning to Platform-based Services and Business Models in a B2B Environment

Matzner¹,

Pauli²,

Marx³

et al. 2021

SMR

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Given the considerable success of companies such as Apple, Amazon or Airbnb, the term platform is on everyone’s lips today. Accordingly, platforms have long since also found their way into service science. However, mastering the transition from established product-sales-based offerings to platform-based services and business models comes with a multitude of challenges. In a B2B context, incumbent companies need to carefully evaluate how they can benefit from the establishment of platforms, especially in light of the effects on their existing business models and ties to other actors. Hence, we invited scholars with different backgrounds to provide viewpoints on the opportunities and challenges of the transition to platform-based services and business models in a B2B environment. The individual commentaries provide various insights on how to conduct this transition and benefit from it successfully. To do so, they contrast different approaches for establishing and governing ecosystems around platforms, discuss B2B-specific pitfalls and opportunities of platform business models, uncover the supporting role of platforms for smart service development, and stress the importance of platform and ecosystem thinking as a necessary mindset.

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Section: Two Opposite Strategies and Business Models Of B2b Platformsmentioning

confidence: 99%