Digital Word-of-Mouth and Purchase Intention. An Empirical Study in Millennial Female and Consumers

del Pilar Usurin-Flores, Melissa; Panez-Bendezú, Miguel Humberto; Vargas-Merino, Jorge Alberto

doi:10.1007/978-3-031-56388-1_3

Studies in Computational Intelligence

2024

DOI: 10.1007/978-3-031-56388-1_3

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Digital Word-of-Mouth and Purchase Intention. An Empirical Study in Millennial Female and Consumers

Melissa del Pilar Usurin-Flores,

Miguel Humberto Panez-Bendezú,

Jorge Alberto Vargas-Merino

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Digital Word-of-Mouth and Purchase Intention. An Empirical Study in Millennial Female and Consumers

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