Digitale Vermögensanlage: Auf dem Weg zu individuellen und intelligenten Lösungen

Customer Context and Social CRM: A Literature Review and Research Agenda

“…For the interaction with customers, a correct measurement of this Prudent characteristic is very important, as customers with low prudence are quickly overwhelmed, especially in a digital setting. They are more likely to quit the interaction prematurely, especially since product-specific offers do not help them and they lack recognition that their personal circumstances are "understood" by the digital service (von Nitzsch & Braun, 2017).…”

A Systematic Approach to Terahertz-based Glucose Monitoring

“…An investor who prefers cyclical investments can be informed more actively and prominently that anti-cyclical investments may have some distinct advantages (Daniel, Hirshleifer, & Subrahmanyam, 1998). Alternatively, he could be recommended to delegate more of his portfolio decisions to the system, for instance by offering a periodical rebalancing of the chosen asset allocation (von Nitzsch & Braun, 2017). In essence, all mechanisms could be applied that have become known and discussed under the term Nudging (Thaler & Sunstein, 2008).…”

“…They are more likely to quit the interaction prematurely, especially since product-specific offers do not help them and they lack recognition that their personal circumstances are "understood" by the digital service (von Nitzsch & Braun, 2017).…”

“…Subsequently, risks can be visualized in a graphically appealing way. This not only helps to identify the risk profile of the customer, but also provides him with more confidence in his ability to reach a sound decision, as he is structurally engaging in the relevant themes for his decision (von Nitzsch & Braun, 2017). For instance, he receives information how much money is needed for a meaningful retirement plan, the associated risks and benefits etcetera.…”

“…Offers that enable the client to identify thematic focal points, such as low carbon-emission investments, provide a good fit to this customer profile. They will value periodical updates beyond the yield development that include other developments in his field of interest (von Nitzsch & Braun, 2017). Conversely, the customer who is in "don't care" mode for all these matters should not be bothered with these themes, beyond the legal requirements the service provider has to comply with as part of his "customer care obligation".…”