Digitalizing consumption

Cochoy, Franck; Hagberg, Johan; McIntyre, Magdalena Petersson; Sörum, Niklas

doi:10.4324/9781315647883-1

Cited by 18 publications

(32 citation statements)

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“…Hence, it combines the agency of market professionals (who act) with material artifacts that support and influence their actions by virtue of their specific shapes and abilities (Latour 1999). Third, it does not treat technology as an aggregate force but attends to the mundane character and use of specific technologies in everyday situations (Cochoy et al 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores

Hagberg

Kjellberg

Cochoy

2020

Journal of Macromarketing

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This paper explores the competitive dynamics of technical innovations and retailer strategies through a historical study of the role of market devices in contributing to price and loyalty competition strategies in the US grocery retail market during the 20th century. Our findings show that recurrent shifts between emphasizing price and using various customer loyalty arrangements were closely linked to, and supported by, the introduction of seemingly mundane technical devices. Our analysis of retailer competition incorporates the role of technical innovations as endogenous to retail dynamics, which is important to understand historical development, but also highly relevant for contemporary analyses given the current proliferation of digital devices within retailing.

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Section: Literature Reviewmentioning

confidence: 99%

The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores

Hagberg

Kjellberg

Cochoy

2020

Journal of Macromarketing

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“…American sociologist Matthew J Salganik (2017: 71), for instance, treats digital traces as the by-product of people’s everyday actions, simply noting that ‘I’ve used the term of digital traces , which I think is relatively neutral’ compared with similar terms such as digital footprints and digital fingerprints. French sociologist Franck Cochoy et al. (2017: 4) use the notion in a similarly loose fashion, suggesting that these traces are what distinguish today’s datafied environment from previous information cultures: ‘chances are great that a main contribution of the digital world to contemporary society is the amazing proliferation of a new kind of entity: digital traces’.…”

Section: The Concept Of Digital Tracesmentioning

confidence: 99%

Data out of place: Toxic traces and the politics of recycling

Thylstrup

2019

Big Data & Society

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It has become increasingly common to talk about “digital traces”. The idea that we leak, drop and leave traces wherever we go has given rise to a culture of traceability, and this culture of traceability, I argue, is intimately entangled with a socio-economics of data disposability and recycling. While the culture of traceability has often been theorised in terms of, and in relation to, privacy, I offer another approach, framing digital traces instead as a question of waste. This perspective, I argue, allows us to connect to, extend and nuance existing discussions of digital traces. It shows us that data traces raise questions about not only how data capitalism tracks individual and multiple data behaviours, but also how it links to social and environmental toxicities in the form of abuse and environmental pollution, which follow gendered and colonial structures of violence.

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“…Private stories and experiences are manipulated and provide a manufactured backdrop to commercial products. Even if all advertising relies on such techniques, the extent to which individuals participate is now taken to a new level and exemplifies how consumption invades all aspects of life (Cochoy et al 2017). As argued by Astra Taylor (2014, p. 7), the Internet is not a leveling of the cultural playing field, but rather, it is a re-arrangement, with new winners and losers.…”

Section: Devices and Digital Technologymentioning

confidence: 99%

“…Blogs may be understood as heterogeneous assemblages, since they contain a number of different elements, such as 'human,' 'nonhuman,' and discourses on 'gender' and 'intimacy. ' Cochoy et al (2017), drawing on 'actor network theory,' identify the following interrelating effects that digital devices have on consumer culture: (i) They change actions. Digital technology becomes integrated in all aspects of consumption and changes what consumers do, want, and think.…”

Section: Devices and Digital Technologymentioning

confidence: 99%

“…As mediators, they 'reassemble the social' (Latour 2005) by (i) rearranging what it means to be a home-working woman who talks about her intimate life and (ii) by enabling new relations. Digitalization is not so much progress, as it is a re-configuration process (Cochoy et al 2017). Thus, digital devices stretch norms that surround the phenomenon, 'housewife.…”

Section: Introductionmentioning

confidence: 99%

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Agencing femininity: digital Mrs. Consumer in intra-action

McIntyre

2019

Journal of Cultural Economy

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Social media is abound with women writing about consumption goods and practices associated with femininity and heterosexual nuclear family life, such as being married, dressing, cooking and home decoration. This article examines how the housewife ideal can be an attractive identity in the 2010s and, drawing on the post-humanist performativity by Karen Barad (2007), it maps the material-discursive agencies that enable the re-emergence of this figure. Building on in-depth interviews with women who refer to themselves as influencers and bloggers, and visual and textual analyses of their Instagram-accounts, including links to sponsors and comments from followers, the article analyzes how the tensions between these women's real lives and their cyber lives, become meaningful in this technological culture. The breaking of boundaries between human and non-human resulting from digital technology has re-configured the housewife role by transforming boundaries between intimate and commercial practices. By focusing on the three areas: Transforming the feminine body, Transforming Intimacy, and Entrepreneurial femininity the article shows how agency emerges from within transforming practices of body, intimacy and entrepreneurship, intra-acting within this new housewife phenomenon. In doing so it discusses the negotiations and space for agency these women thought that digital technologies provided for them.

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Digitalizing consumption

Cited by 18 publications

References 0 publications

The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores

The Role of Market Devices for Price and Loyalty Strategies in 20th Century U.S. Grocery Stores

Data out of place: Toxic traces and the politics of recycling

Agencing femininity: digital Mrs. Consumer in intra-action

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