Digitalizing of international business: evolution, tools, risks

Abstract

In the article considered theoretical construction of extend utilization of digital technology in the modern information of directs digital transformation international business in global conditions. Systematized tools of digitalization international business and forms: international production, international trade, international finance, carrency operations. International production includes universal tools (digital business platform, program tools, system of electronical commercial, reengineering business in digital environment) and specific tools (3-D product on, digital product). International trade includes universal tools (digital contracts of commerce, digital logistics, digital of personalization consumes. Digital currencies can be issued in various issuing system for the purpose of retail payment or wholesale settlements. Ammon the model of CDBS system for retail payment the direct system model is the most attractive for its simplicity. The EU competition policy is on the verge of significant report. The main provisions of the reform are set in the draft legislative document, the Digital Markets Act, initiated by the European Commission. In view of the direct link between the economies of the EU and Ukraine and the prospects of Ukraine’s membership in the EU, there is an ongoing general adaptation of Ukrainian digital legislation and technical regulation to EU requirements and digital standards. The Risks of digitalization of the business are the reverse side of the process that creates by digital technology new commercial and communication opportunities for individuals society as a whole. They arise from the ambivalent nature of digital technologies, their general nature in relation to the norms of public morality.