“…The role of controllers is also associated with a broader and more strategic function that seeks to maintain the logic and rationality in decision making processes by adding value to the managerial and administrative tasks and being the anchor that deploys the business strategy in the literature that studies the business partner (Goretzki et al, 2013;Granlund & Lukka, 1997;Janin, 2017;ten Rouwelaar et al, 2018). Technological advances facilitated the accomplishment of the role defined in the early 1970s as a qualified analyst and as a reasonably precise forecaster (Crampton, 1970) who, due to the digitalized and integrated information systems, focuses more on the analysis and interpretation of information floods coming in high volumes, velocity, and variety from all the functional areas, than on the mechanical tasks to collect data, and manually process them (Bergmann et al, 2020;Chapman & Kihn, 2009;Vitale et al, 2020). Such changes moved the role from an initially operational level described as a "bean counter", "score keeper" or even "watchdog" to a strategic position called a "business partner", "consultant" or "business advisor" (Baldvinsdottir et al, 2009;Granlund & Lukka, 1997;Pasch, 2019;Yazdifar & Tsamenyi, 2005).…”