Background: Although technological innovations in health have proven effective, their uncritical development and adoption leaves little room for understanding consequences that may undermine their aggregate social value. As research is increasingly understanding the impacts these technologies are having on social inequalities, political discourse is often a force promoting their development and adoption. This study therefore aimed to investigate national public health policy discourse with specific focus on innovative health technology and social inequalities – in a Norwegian context. Methods: The analysis relies on a perspective grounded in critical discourse analysis (CDA), with inspiration from a discourse-historical approach (DHA) and political discourse analysis. Included in the analysis are central documents typically influential in the lawmaking procedure. Documents were coded and analyzed using Nvivo and supported by summary notes. Results: The results and discussion focus on three major discourse strands: the “technologies discourse” (types of technologies), the “responsibility discourse” (who has responsibility for health and technology), and the “legitimization discourse” (the ways in which these technologies are legitimized). Conclusion: In conclusion, we find that despite an overt political imperative for reducing social inequalities in health, the Norwegian health technologies discourse gives little attention to the potential for these innovations to unintentionally (re)produce social inequalities. Instead, the discourse is characterized by neoliberal undertones that individualize and commercialize public health and promote a pro-innovation ideology.