“…The international flow of media content, and the rise of global media conglomerates (e.g., GAFAN -Google, Amazon, Facebook, Apple, Netflix), help to explain that the most dynamic broadcasting and TV production companies operating today in Europe have, in most cases, a transnational outlook (Artero et al, 2019;Keinonen, 2018). At the same time, glocalized markets are characterised by disintermediation and re-intermediating processes (Hirsch & Gruber, 2013;Keinonen, 2018).…”