Dignity and respect or homocommodification? Applying moral philosophy to LGBTQ public relations

Place, Katie R.; Edwards, Lee; Bowen, Shannon A.

doi:10.1016/j.pubrev.2021.102085

Cited by 12 publications

(4 citation statements)

References 31 publications

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“…Communicators can then serve as active forces to increase the representativeness of organizational discourse (Weder, 2022). Special care should be taken to ensure that community and stakeholder perspectives are ethically elevated on their own terms, rather than being co-opted for organizational purposes (e.g., Place et al, 2021; Shi, 2022). Rather than mere community engagement, an empowerment lens prioritizes community needs and promotes understanding and action (Dempsey, 2010).…”

Section: Ethical Standards For Environmental Social and Governance Co...mentioning

confidence: 99%

“…Examples include Logan’s (2019) corporate responsibility to race and Place’s (2022) intersectional approach to organizational listening. Still, while some corporations have made many socially and environmentally beneficial shifts due to CSR, CSR-related communication has been used to contribute to the unethical public relations practices such as greenwashing (Munshi and Kurian, 2005), rainbow washing (Place et al, 2021), and disinformation (Mehta et al, 2021). Establishing definitions is crucial for communication and management practice.…”

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confidence: 99%

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Responsibility, sustainability, or environmental justice? Strategic communication and evolving expectations for stewardship and citizenship

Capizzo,

Luisi

2024

Public Relations Inquiry

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This conceptual paper analyzes the definitions and the explicit and implicit relationships among Environmental, Social, and Corporate Governance (ESG), Corporate Social Responsibility (CSR), and environmental justice. We explore their roles in public relations theory and practice. Furthermore, we suggest a path for articulating justice and equity more explicitly for future ESG communication. This synthesis leads to defining six equity strategies for ESG communication: Clarity, conflict, reflectiveness, community empowerment, and collaborative, justice-oriented outcomes.

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Section: Ethical Standards For Environmental Social and Governance Co...mentioning

confidence: 99%

mentioning

confidence: 99%

Responsibility, sustainability, or environmental justice? Strategic communication and evolving expectations for stewardship and citizenship

Capizzo,

Luisi

2024

Public Relations Inquiry

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“…Research has shown that LGBTQ+ individuals are aware they are being courted for corporate profit, but nonetheless appreciate the gay-friendly attitude of corporations (Tuten, 2005;Gudelunas, 2011). Simultaneously, LGBTQ+ consumers criticize the perpetuated "affluent gay" stereotype and demand genuine support of their community from corporations (Ciszek, 2020;Place et al, 2021). While there are organizations that voice support for the LGBTQ+ movement and engage in supporting prosocial corporate practice, there is also inauthentic organizational communication that merely seeks to capitalize on the LGBTQ+ community and their "queer dollars" (see Ciszek, 2020).…”

Section: The Lgbtq+ Community As a Market Segmentmentioning

confidence: 99%

For the girls, gays, and theys: LGBTQ+ stakeholder communication and alignment of video game brands

Gaudszun,

Elmezeny

2023

Front. Commun.

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Queer identities have predominantly existed at the peripheries of media representation as well as communication research. Linking this research gap with the field of video games as a medium, this study examines video game companies and their strategic communication efforts toward LGBTQ+ stakeholders through critical discourse analysis with influences of queer theory. With this focus, we aim to identify how video game companies discursively construct queer identities and utilize them for strategic communication. Through the analysis of the social media and online discourses surrounding two games with queer inclusion, we show that queer branding has an influence on the way strategic communication efforts are employed throughout the year, as well as the type of content. Furthermore, we show that in our selected cases, organizations can successfully align themselves with their LGBTQ+ stakeholders by having queer inclusion at the core of their strategic communication efforts and authentic organizational practices.

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“…Sexual and gender minorities have recently been bombarded with rainbow marketing by corporations without broader commitments to LGBTQ communities (Kaur, 2016; Owusu and Mathenge, 2017). This has led to distrust by LGBTQ publics (Ciszek, 2020) and the critique of rainbow marketing that lacks authenticity (Davies, 2018; Kaur, 2016; Owusu and Mathenge, 2017), with some scholars going so far to label this engagement as unethical and a form of homocommodification (see Place et al ., 2021). This distrust is also rooted in a deeper institutional wariness among sexual and gender minorities, including medical establishments (e.g.…”

Section: Literature Reviewmentioning

confidence: 99%

Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings

Lim

Ciszek

Moon

2022

JCOM

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PurposeThe purpose of this study is to develop an integrative concept of perceived authenticity that captures a more nuanced perception of authenticity among LGBTQ stakeholders and to examine the effects of perceived organizational authenticity on Pride campaign evaluations.Design/methodology/approachWith 400 LGBTQ/non-LGBTQ participants, we developed a perceived organizational authenticity (POA) scale - adapted from marketing literature - adding representativeness as the fifth dimension to the context of LGBTQ communication. We also examined the differences between LGBTQ participants and non-LGBTQ participants in perceiving authenticity and evaluating the Pride 2020 campaign in terms of brand attitude, skepticism and purchase intention.FindingsOur scale development resulted in a 20-item POA scale measuring five dimensions: continuity, credibility, integrity, symbolism and representativeness. We also found that POA increases brand attitude and purchase intention while mitigating skepticism toward the Pride 2020 campaign.Research limitations/implicationsThis study provides not only empirical support for perceived authenticity literature across communication disciplines including marketing as well as public relations, but it also propels an interdisciplinary approach to POA scale development.Practical implicationsThe POA scale can be used to measure the effectiveness of organizational communication as well as stakeholder perception of authenticity. This research provides guidelines regarding how POA of LGBTQ communication might be enhanced.Originality/valueThis study developed a POA scale in the context of LGBTQ communication. This study is innovative in developing a POA scale that can be used to measure the effectiveness of public relations and communication efforts, as well as perceived authenticity of LGBTQ communication.

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Dignity and respect or homocommodification? Applying moral philosophy to LGBTQ public relations

Cited by 12 publications

References 31 publications

Responsibility, sustainability, or environmental justice? Strategic communication and evolving expectations for stewardship and citizenship

Responsibility, sustainability, or environmental justice? Strategic communication and evolving expectations for stewardship and citizenship

For the girls, gays, and theys: LGBTQ+ stakeholder communication and alignment of video game brands

Perceived organizational authenticity in LGBTQ communication: the scale development and initial empirical findings

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