Research on this topic is becoming relevant due to the growing pressure on agriculture in urbanized regions due to population growth, climate change and the need for sustainable production, which requires the introduction of smart technologies to increase productivity and sustainability. The purpose of this paper is to investigate the impact of growing pressures on agriculture in urbanized regions due to population growth, climate change and sustainable production needs. The methods used include the analytical method, classification method, functional method, statistical method, synthesis method, and others. The study found that modern digital transformation technologies have great potential to improve agricultural productivity and sustainability in urbanized regions, particularly in Latvia and the European Union. The use of data analytics allowed identifying key trends and patterns, which contributed to informed decision-making in the agricultural sector. The study results confirmed the need to implement comprehensive strategies to achieve compliance with sustainable development standards and ensure economic growth. The introduction of modern agricultural technologies, such as aeroponics and hydroponics, has focused on innovative methods to increase productivity and ensure sustainability. The use of the Internet of Things (IoT), data analytics, and modern agricultural technologies has led to an increase in the efficiency of urbanized agriculture. The practical significance of the work lies in the development of specific recommendations aimed at optimizing the functioning of agriculture, which will increase the efficiency of resource use and ensure sustainable economic growth in urbanized regions