1996
DOI: 10.1108/08876049610114258
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Dimensions of uniform perceptions among service providers

Abstract: Service uniforms have often been studied from the customers’ perspective, as they contribute to service expectations and evaluations. Proposes that the influence of uniform should also be considered from the service provider’s perspective. Discusses the first stage in the development of a 17‐item scale to assess service providers’ perceptions of their uniform. Identifies four dimensions of these perceptions: service approach, the look, customer influence and company identification. The emergence of the dimensi… Show more

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Cited by 17 publications
(10 citation statements)
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“…Uniforms for volunteers provide a strong means of recognition and make the volunteers feel important. Daniel, Johnson and Miller argue that uniforms serve as an emblem of group membership, a revealer of status and a certificate of legitimacy [43].…”
Section: Volunteersmentioning
confidence: 99%
“…Uniforms for volunteers provide a strong means of recognition and make the volunteers feel important. Daniel, Johnson and Miller argue that uniforms serve as an emblem of group membership, a revealer of status and a certificate of legitimacy [43].…”
Section: Volunteersmentioning
confidence: 99%
“…Uniforms can create a sense of belonging and can aid to a certain feeling, expressing that individuals belong to a group or a business unit, according to Craik [29], such as in sports, a team spirit can be further developed with the help of uniforms [30,31]. Authority and legitimization can also be expressed through the provision of uniform for a certain role [1] as it is the case for other professions, e.g. airline industry, police, and medical doctors [31].…”
Section: Uniform Influence On Service Personnelmentioning
confidence: 99%
“…The main stakeholders who primarily manage and stage the service encounter phase are the contact personnel and customers, but also the service organization itself [16]. At a strategic level, Heide, et al, Gronhaug, et al, and Miller [1,2,17,18] suggested that service management needs to create a desirable atmosphere within the tangible service encounter variables (e.g. restaurant environment) to optimize social interactions.…”
Section: Literature Reviewmentioning
confidence: 99%
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“…Establish the attire norms of an organizational uniform: Organizational uniforms have multiple forms of managerial effectiveness and diverse social values (Rafaeli & Pratt, 1993) because they create the group membership emblem, convey legitimacy in the exercise of power, generate group cohesion, form symbolic interactions and enhance employees' self-esteem (Daniel, 1996). In addition, uniforms indicate and convey brand image and form a unique culture that is functional, symbolic and fashionable (Xie, 2005).…”
Section: Sensitivity Analysismentioning
confidence: 99%